The Ultimate Guide on How to Write Instagram Bio for Business
Instagram is one of the most widely used social media platforms. And it’s one of the best marketplaces that currently exist in our digitalized world.
Whether you own a small family restaurant or a huge eCommerce company, you should use Instagram to your advantage. You should grow your Instagram account in order to raise brand awareness, build a strong customer relationship, and boost sales.
And the first step you should take to succeed on Instagram is to write a compelling bio for your business. You can use this article as a guide to making your bio stand out.
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State your mission
A bio should tell Instagram users what your business is all about. So when writing a bio, the first thing you should do is to state the mission of your company.
Shortly explain why you started your business, what values you promote, and what goals you want to achieve. If you find the words that resonate with your target audience, you will easily grow your Instagram following.
Tag a founder
Instagram users are deeply curious creatures. They want to learn more about your company and get to know who stands behind your brand. So it’s highly recommended to tag a founder in the bio to satisfy that curiosity.
Kristin Savage, a writer for Wow Grade, says: “If you want to add a human touch to your brand, link your business account on Instagram with your personal account. Let people learn more about your bright personality and fall in love with your brand.”
Promote your branded hashtag
If you are running a hashtag campaign, don’t forget to mention your branded hashtag in the Instagram bio. Let your followers know which hashtag they should use to get a chance to be featured.
Instagram allows you to use as many hashtags as you want. But experts strongly recommend choosing one hashtag and putting it in the middle and at the end of the bio. They say it helps to catch the eye of Instagram users and boost the effectiveness of the hashtag campaign.
Also, it is worth mentioning that your hashtags should look natural. They shouldn’t stand out from the text. In case you don’t want to run a hashtag campaign by yourself, you can also use Socialert to track Instagram hashtag for your brand.
Screenshot source: https://www.instagram.com/stradivarius/
Keep your Instagram bio short
Keep in mind that your Instagram bio for business should fit 150 characters limit. So try to express your ideas as clearly and precisely as possible.
If you lack characters to complete your bio, you can use shortened words and internet acronyms. For instance, you can substitute the word “favorite” with “fav”, and the phrase “send us a direct message” with “DM us”. Just make sure that your target audience is familiar with these simplified words before using them in the bio.
Show that your brand has a good reputation
Did a famous public figure recommend your product to a wide audience? Did a reputable magazine mention your brand on “Top XX products in Z niche” list? If yes, don’t hesitate to add this information to the Instagram bio.
People trust influencers, celebrities, and journalists. And if the company’s bio says something like this: “our product was chosen as one of @Oprah’s favorite things”, it grabs attention immediately. Statements similar to this one generate curiosity and get customers to take a closer look at the company’s Instagram account.
Be attentive to details
When it comes to writing short texts, people tend to underestimate the importance of editing and proofreading. But the truth is the shorter copy is the more attention you should pay to its quality.
Because if you make a typo in the 2,000-word article, it’s highly likely that no one will spot your mistake. But if you make the same typo in the 150-character copy, everyone will notice that.
Add shipping information
As an owner of a business account on Instagram, you should understand that your account attracts shoppers from all over the world. And buyers from different countries want to know whether they are eligible to place an order on your website and whether international shipping is available.
So if you want to grow your business globally, you should provide your target audience with detailed payment and shipping information. If your company offers free worldwide shipping, you should state it in your Instagram bio.
As you know, Instagram is a visual social media platform. And if you use Instagram for business, it’s really important to make your bio visually appealing. The great news is that you can do it simply by using relevant emojis.
Emojis are considered as non-verbal symbols in communication technology. So if you choose the right emojis, even non-English speaking users will be able to understand what your business is all about.
Screenshot source: https://www.instagram.com/gaia.pets/
If you have more than one business accounts on Instagram, you can mention them in the bio of your main account. It will allow you to gain more followers across all your accounts.
Invite visitors to check out all your Instagram profiles and to discover more products of your brand. It will help you to raise brand awareness and increase sales.
Screenshot source: https://www.instagram.com/forever21/
Add bulleted list
Also, you should pay attention to the structure of Instagram bio. A bio for your business should be scannable and readable.
It’s highly recommended to use a bulleted list and add emojis instead of ordinary bullet points. It will make your bio look more engaging and memorable.
Once the Instagram user comes across your business account, he will memorize how it looks like. So even if the user forgets the name of your brand, he will be able to distinguish your Instagram account from dozens of others.
Make an announcement
If you need to inform your followers about a product launch or seasonal sale, you can use your bio as the web-based bulletin board. Write one short, catchy sentence, and put it in your Instagram bio for business. Intrigue your followers and make them want to try your product as soon as possible.
Write from scratch
Remember that if you want to create a perfect Instagram bio, you should write everything from scratch. Because if you copy a few words from one web source and a few more words from another source – it will not work.
Every business, just like every person, is unique. And to show the uniqueness of your business, you should gather your thoughts and write a bio that perfectly fits your brand.
If you have no essential skills to complete this task, don’t hesitate to get professional assistance. Hire a freelancer from Upwork or a writer from Studicus. Delegate the writing process to the experts, and the results will not disappoint you.
Instagram bio is the business card that you can show online to thousands of prospective customers. It must be perfect in terms of grammar, structure, and design.
You know your business better than all your team members. So only you can find the right words to present your brand in the most favorable light.
Use this article as a guide to creating a killer Instagram bio for your business. Be attentive to details, and do your best to avoid common mistakes that other companies make
BIO: Diana Nadim is a digital marketer and blog writer at GrabMyEssay. She has a Master degree in Marketing. She combines her passion for writing with her interest in digital marketing, advanced technologies, and environmental journalism.