How to Use Twitter to Find Influencers for Your Brand
Twitter is one of the most useful social media platforms currently available. Not only does it provide a base for you to reach out to your client and communicate directly, but it gives you access to reach out your target audience.
Twitter continues to grow as a social media platform, with about a 10.7 percent increase in growth from 2017 to 2018. That estimates about 386.9 million twitter users globally, excluding China.
This audience can be reached especially well with social media influencers, and luckily, you can use Twitter to determine and find the best influencers for your brand.
If you want to know the ins and outs of using Twitter to find influencers that fit your brand best, you’re in luck. We’ve laid out a few our favorite ways to finagle the right influencers for your company via Twitter. Check out our guide below.
Our Tips for Using Twitter to Find Your Influencers
Using influencer marketing on Twitter is one of the best keys to success with the platform. Building your own reputation on Twitter can take some time, but the right retweet and the right partnership can get you going in no time. Here are a few steps to get you moving in the right direction for finding social media influencers using Twitter.
Figure Out Your Type of Influencer Before You Go on The Hunt
First, think about the type of influencer you want for your brand. Whether you want to work with a micro-influencer or a macro-influencer, you’ll need to consider a few specific factors. Think about the type of influencer you want – are they an activist? A notable blogger in your market? A trendsetter in your field? Make sure you’re keeping that in mind before you reach out to influencers. It’s also important to consider other factors:
#1. When thinking about the type of influencer, it’s always important to lay out what you want – do you want there to be a minimum number of followers that your influencer has? Do you want there to be a maximum? Set up guidelines for the type of influencer you need before you start reaching out to find them.
#2. More than that, what kind of influencer context fits your brand and your goals? If you’re looking for an influencer that fits into your niche, you wouldn’t pick a popular influencer who has little to do with your market. Find an influencer who has an audience that fits into what you’re about. Even if they have millions of followers, ask yourself – can your brand benefit from this influencer? If they’re reaching tons of people that aren’t in your target market, does it make a difference for your brand? This instagram post is helpful to understand that right influencers are very important
Find your Influencers and Monitor Your Relationships
With the type of influencer in mind, it’s time to start looking for and locating the right influencer for you.
#1. First things first, get to brainstorming. Consider your industry and your market. Off the top of your head, who is influential on social media for your specific audience? Are there blogs or bloggers you consider influential that have active Twitter accounts? Create a list of big names – and niche names – that are specific to your industry. Then, go through blog author lists and contributor pages to get a few more names for your list.
#2. Next, use the power of the hashtag. Use twitter tracking tool to check out notable hashtags for your domain keywords. See who is using them and how often. Check in on who is influential within those special hashtags. This will help you reveal influencers in the target audience you’re looking at, specifically if you’re angling at a particular niche. Follow a ton of related tags and monitor who is using them, this will give you a better idea of who is the most active and influential within your market.Use twitter tracking tool to monitor your keywords and find hashtags your domain influencers are using Click To Tweet
#3. You can also use Twitter advanced search options to look up industry specific phrases and keywords that will show up in people’s profiles, bios, and their tweets. This should give you a better idea of who is talking about your market and how influential they are on Twitter. But the influence doesn’t stop there– this tool has two-fold power. Not only can you use this tool to help you figure out and highlight people who are talking about your brand already. This has proved successful in the past.
For example, I worked with a company called Gorilla Life, and using the Twitter search to hunt down people discussing the brand, found popular celebrity influencers already tweeting and talking about their company. Because of this, I was able to reach out with an email, send over free product, and it resulted in that celebrity posting on her twitter about them without any specific request.
Implementing Twitter lists to help you monitor your relationships with influencers. With this tool, you can view their tweets by list, which should allow you to keep a better, more educated eye on the influencers you’re angling to work with.
Reaching Out to Influencers
Finally, let’s talk about outreach.
If you’re looking to get in touch with larger influencers who might have representation, you’ll want to reach out to their hired hands first. It’s best to do some heavy internet searching to see which celebrities or big influencers, if any, are already discussing your brand – just as with the Gorilla Life example we discussed earlier.
If you’re interested in how to contact a celebrity or the best ways to reach out to large influencers, you’ll want to get in touch with their agent or representation company by email or social media, and outline how you’d like to work with them.
When it comes to reaching out to a smaller, micro-influencer, you’ll want to either directly message them on their Twitter page or find their email and reach out to them that way. Send them a very clear, warm email that’s direct in what you want them to do, how you want to partner with them, and what you can offer them in exchange (free product, free publicity, etc.)
You can also use influencer outreach tools to reachout influencers quickly and managing relationship with them
Twitter can be a valuable tool when it comes to locating social media influencers that could work well with your company or brand, you simply have to know how and where to look. Give the advanced search tools a go and see what industry-specific hashtags and phrases can help you locate an influencer that fits your company.
Billy Bones is the founder of Booking Agent Info, which provides brands with the contact information for the official agents, managers, and publicists of influencers and celebrities. He also runs celebrityendorsers.com which provides brands with influencer data including past endorsements, interests, and the charities and causes that they support.