The Nike brand has a knack of making their Ad campaign go viral.
Last September, the slogan “believe in something even if it means sacrificing everything. Just do it” was launched.
Yeah! It generated lots of vibes across the internet, but that didn’t stop the #JustDoIt and #BoycottNike from going viral.
Attendance for Super Bowl lower than any other except first https://t.co/af6LDGMzwn
— potius mori quam foedari (@DrunkOnCoors) February 3, 2020
How did these hashtags become trendy for the day? And how can you get the most out of these trends?
Twitter trends are mysterious to lots of online marketers.
Others, who have mastered how these trends work seem to grow their businesses with it.
But if you know nothing about twitter trends and how they work, you’d pay dearly for it.
Trends like #LetsDoLunch and #ShareACoke didn’t just fall from the sky; these hashtags were trended by online marketers just like you.
To get the most out of Twitter trends, you’ve got to know how they are generated in the first place.
Select Your Favorite Option
- How twitter trends are generated
- Tweet with relevant hashtag(s)
- Take advantage of the Twitter algorithm
- Share hashtags before your campaign
- Generate quick results with influencers
- Grow your audience
- How to forecast/analyze twitter trends
- Insights to learn from twitter trends analytics
- Impacts of trending topics and how to get the most out of them
- Conclusion — Get the most out of trending topics on Twitter
How twitter trends are generated
Twitter trends are not to be underestimated. They can either make or mar your brand.
If you understand how they are generated, you’re pretty much safe as you’d use the knowledge to navigate through the harsh twitter terrain.
Here are a couple of things to keep in mind while trying to trend hashtag.
#1 Tweet with relevant hashtag(s)
#2 Take advantage of the Twitter algorithm
#3 Share hashtags before your campaign
#4 Generate quick results with influencers
#5 Grow your audience
Have you seen a meaningless hashtag trending ever?
Because the audience can’t relate to it.
To make your tweets trendy, you’ve got to use relevant hashtags. Hashtags that truly convey the message of your campaign.
Also, the hashtags have to be super-specific.
For instance, during the impeachment trial of President Trump, you’d see hashtags like #TrumpImpeachment, #impeachTrump, and lots more.
— The Washington Times (@WashTimes) January 30, 2020
Notice how the hashtag is meaningful, specific, and effectively propagates the message.
Take advantage of the Twitter algorithm
Generally, hashtags shouldn’t include foul or abusive words. Also, Twitter favors unpopular topics or previously popular issues, which has become popular among a select group of people in recent times.
Be creative, come up with something authentic, and watch your tweets soar.
Furthermore, to go viral, you should aim towards 500 tweets within the first hour.
Aside from the number of tweets you produce, your tweets should be quite engaging. This way, thousands (or millions) of people would retweet within the first couple of hours.
If you’re pretty good and your tweets get enough engagement from folks across different geographic locations, then you’d attain what’s called widespread popularity on Twitter. This, will in turn, make your hashtag trend in multiple geographic locations or wider locations.
Yes, it’s pretty obvious, but you’d be shocked to realize the number of marketers who don’t do this.
To get the most out of your Twitter campaign, you should start tweeting and sharing your hashtags at least thirty days before your campaign.
You’d be amazed by the number of people you’d reach using this simple strategy.
What’s more, you can boost your reach by sharing your content (and hashtag) using other mediums like Whatsapp and email before the hashtag campaign.
Generate quick results with influencers
It would be huge, right?
That’s what influencers do. They spread the word and help you reach a large number of people in no time.
By maintaining a healthy relationship with influencers in your industry, you’d pretty much get them to share your message with a broader audience.
Grow your audience
Your audience is the magic ingredient that gets your hashtags trending.
Without an active audience, you’re pretty much shooting yourself on the foot.
After launching your hashtag, you’d notice how engagements would grow organically. Your job is to engage as many people as you can.
Here’s the thing; people have a low attention span — and if you want them to get glued to your brand, you’ve got to engage them.
Engaging them is quite simple. All you need to do is follow/reply to people who tweet with your hashtag.
It’s as simple as that!
Generating twitter trends are all cool and sweet, but if you want to take your marketing game to a whole new level, you’ve got to know how to analyze Twitter trends.
That is, you’d look into the future to determine which hashtag is going to trend and which will not.
Sounds cool, right?
Here’s how to do just that.
How to forecast/analyze twitter trends
Just like in real life, it’s quite impossible to see into the future.
Twitter decides what trends. And these trends are generally influenced by the public.
As a marketer, the closest you can get is analyzing twitter trends in real-time. To do this, you’d need a reliable twitter tracking tool — and that’s where socialert comes into play.
Socialert is an all in one tool where you get to track activities in various social media platforms like Twitter, Facebook, and Instagram.
Here’s how it works…
You’d get to track all hashtags, impressions, viral content, posts, links for your hashtag in real-time.
The tool pretty much offers insight on various metrics online. It tracks lots of data and provides a detailed report on what’s working and what’s not.
Okay… everything sounds all cool and fine, but what are the benefits of using socialert.
First, you get to amplify your reach.
If you want to connect more with your audience, you’ve got to know what they are saying about your brand — and socialert would help you do just that.
The socialert dashboard helps you to identify the most active users.
This way, you’d get to engage and connect with them on a personal level.
Also, you get to use the tool to track your competition.
Imagine how cool it is to monitor everything your competition is doing.
The best part, you get to use the information to create a more compelling marketing campaign.
All in all, tools like socialert is an ideal fit for folks who would love to dominate, grow their brands, and get the most out of twitter trends.
When you’re done analyzing twitter trends, next is to use the analytics to build some useful insights.
Insights to learn from twitter trends analytics
The hashtag #TheFamilyMan of Amazon prime was trending during 2019 September. As a marketer, here’s a couple of ways to get the most out of this twitter trend.
First, head to https://socialert.net. At the top left corner, input the hashtag and click try now.
For this analysis, the hashtag to be inputted is #TheFamilyMan .
Hint: The socialert tool provides an option to track hashtags, keywords, and mentions.
If you’re using the paid plan, you will get a screen that displays stats like posts, users, reach, and impressions. Also, you get to see the timeline for the activity.
You’d also get to see top influencers, recent users, and top URLs that have used the hashtag.
These dashboards are pretty useful for marketers who would love to learn more about their audience.
A thorough analysis of the data would help you discover…
- What your audience (or customers) are interested in. You get to have an in-depth look at their profile, interests, and sharing habits.
- The number of impressions. When you discover the tweets that generate the most impressions, you can capitalize on it and use it to recreate better-performing tweets.
- Growth rate. hashtag analytics is an ideal way to discover your growth rate. How far are your hashtag following increasing? And what’s the cause of the growth?
Now you’ve discovered a couple of things about twitter hashtag analysis and how to generate trendy topics, here’s how to get the most out of them.
Impacts of trending topics and how to get the most out of them
Getting the most out of trending topics is quite easy. If you fully understand your audience and what they want, you’d pretty much take advantage of trending topics.
First things first, you’ve got to understand the trends and tailor your message around it.
For instance, if you run a restaurant, you can pretty much customize your tweets to celebrate taco Tuesday.
@DHSports Tavern did a great job in using taco Tuesday to promote their brand.
Furthermore, you can relate to what the world is talking about to your brand.
During #ThrowBackThursday, @emirate shared their story with their audience.
Lastly, you can use trending topics to showcase your values.
Sometimes, when things relate to your brand in the twitter world, you’ve got to shine your light and remind your audience of what brand truly stands for.
Conclusion — Get the most out of trending topics on Twitter
With over 300 million monthly active users, Twitter is the right place to grow your brand in no time.
To get the most out of it, you’ve got to understand how twitter trends work and be prepared to take advantage of it.
Great tools like socialert are pretty much ideal for twitter analytics.
Now you know how to get the most out of twitter trends, how would you position your brand for a more successful year in 2020?