How to Find and Analyze Twitter Trending Topics for Branding
There is no denying that Twitter offer brands the opportunity to engage consumers in a way other channels don’t. Not only can brands of all sizes provide valuable and relevant content to their target audience, but they can also take part in the trending Twitter topics conversations related to their business.
If you are unfamiliar with Twitter trends, then you’ll want to read this entire article so you can begin to leverage the power of twitter to build your brand.
Let’s get started…
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- How to Find and Analyze Twitter Trending Topics
- What are Twitter Trending Topics?
- How are Twitter Trends Determined?
- How to Find Trending Hashtags on Twitter for Your Branding Campaigns
- How Brands Can Get Their Hashtag to Trend on Twitter
- Why Brands Need to Perform a Twitter Trends Search
- Marketing Mistakes Brands Can Fix by Analyzing Twitter Trends
How to Find and Analyze Twitter Trending Topics
What are Twitter Trending Topics?
Twitter trending topics are topics, keywords, and hashtags that get the most number of mentions and engagement by users. When you log into your account, these trending topics are listed to the right of your timeline.
This is where many people often first hear about celebrity news or a new viral video. But these twitter trends are an incredibly effective tool for marketers. That’s because an organization can start conversations around topics people really care about instead of just talking about themselves. Engaging followers based on topics they care about ensures that your brand comes across as human.
As an added bonus, by retweeting a twitter trend or using a trending hashtag, you expose your tweet, and your brand, to a potentially new and huge audience.
How are Twitter Trends Determined?
Like Google and Youtube, Twitter uses an algorithm to determine what gets served up to users. This algorithm identifies topics that have become recently popular so users can easily discover the hottest emerging Twitter topics being discussed on the platform that day.
Twitter’s algorithm typically looks at the number of tweets that are related to a topic to help determine what to trend at any given moment.
Source – Twitter
Also worth noting is that algorithmically, trends and hashtags are grouped together if they are related to the same topic. So for instance, #MondayMotivation and #MotivationMonday may both be represented by #MondayMotivation.
Now you know that leveraging twitter’s trending hashtags and topics is a great way to widen your brand’s twitter reach, the question becomes, how do you find the right hashtags and trends to use?
Well, you have a couple of different options.
#1. Manual twitter search trending topic and hashtag
You can spend time each day scrolling through the various twitter trending topics and hashtags to determine which to use in your own tweets. The problem with this method is it can take a considerable amount of time and not provide you with the kind of data that will help you make the best decision.
If you want to know trending hashtags for a given location you can use https://trends24.in/ which shows trending topics on twitter location-wise.
However, If you want to know trending Twitter topics for your domain you can track your domain-related keywords on socialert and in the report, you would check the hashtags with the count. these are hashtags you can use in your tweets. Use the filter to check the trending hashtags for the specified duration.
Socialert also generates a word cloud from twitter hashtag data. this twitter word cloud analysis tool helps you to know trending words on twitter for the given domain keywords as well.
These keywords would give you ideas of trending twitter topics around your domain. The top links section also helps you to know about trending content.
How Brands Can Get Their Hashtag to Trend on Twitter
In addition to leveraging trending topics and hashtags for your campaigns, you can also try and get your own branded hashtag to trend, again, widening your reach. How do you do this? Here are a few tips and rules:
- Don’t use foul or abusive language.
- Twitter prefers topics and hashtags that weren’t popular before.
- Produce more than 500 tweets within the first hour. This really means 500 followers need to retweet your topic or hashtag.
- Twitter prefers to share well-established trends and hashtags, so start your campaign a month or so before you try to get the hashtag trending.
- Identify and engage with influencers to get the fastest results. SOCIALERT easily allows you to identify those influencers who can help your campaigns.
- Focus on building your audience every day. After all, these followers are the ones who will ultimately help you get your topics and hashtags to trend!
We also have one exclusive blog on how to trend a hashtag which you can read to learn about trending hashtags
Why Brands Need to Perform a Twitter Trends Search
Simply put, marketers should be spending more time analyzing Twitter’s trending topics and hashtags because they serve as a barometer of sorts for what news is current, popular, and interesting to platform users.
What’s even more important than analyzing current trends is to monitor topics before they and other hashtags become a trend. The earlier you can hop on and leverage these, the more effective your campaign will be.
SOCIALERT allows users to perform real-time Twitter keyword tracking to keep an eye on potential trends.
If you are new to marketing on twitter trending hashtag check our detailed blog post here
What Metrics Can You Identify by Tracking Twitter Trends?
Beyond widening your audience reach, tracking Twitter trends stats is also a powerful way to take notice of important marketing metrics. For instance, tracking trending topics will help you to see content others have posted (like your competition) that has gotten the most likes, comments, and retweets.
Why is this important? Because it helps you plan future campaigns around content that received the most engagement. That’s invaluable information!
And speaking of twitter engagement, tracking trends will also help you identify the post engagement rate, which is the number of engagements divided by impressions or reach. If you see a post that received a high post engagement rate, it means users found that content helpful and/or interesting.
And finally, analyzing twitter trends will help you discover account mentions. This is important because you can see “organic” mentions, which are mentions that aren’t part of a reply or tagging a brand in a post without prompting. This indicates awesome brand awareness, which is what you are after!
Marketing Mistakes Brands Can Fix by Analyzing Twitter Trends
One of the biggest mistakes marketers make when using social medial platforms is being too self-promotional. By analyzing Twitter trends, you can find topics and information that people are really excited about and engage in those conversations, instead of continuously posting brand offers.
Another big mistake marketers tend to make is not tracking Twitter metrics and just posting content “hoping” it takes off. As you just saw, by analyzing Twitter trends, you automatically conduct research into Twitter metrics. It allows you to create future content based on what people are liking, commenting on, and sharing with others.
If Twitter trending topics and hashtags were something you never really paid attention to, then it’s time you started. By leveraging these trends, you can widen your audience reach and get more eyes on your brand. At the end of the day, that’s what social media marketing is all about.
And don’t forget, SOCIALERT can make this entire process fast and easy for you. Our tracking tool offers users every kind of vital information related to multiple metrics under one roof. Track any Twitter hashtag, identify key influencers, and track the progress of your competitors’ keywords and hashtags, and more!