6 Ways Twitter Tracking Can Help You to Spy on Your Competitors
We all are a part of a highly competitive marketplace. In order to succeed, you have to be a few steps ahead of your competitors, right?
Since Twitter is an open network, you can easily keep a constant check on your competitors. Else, you might end up missing lots of opportunities.
Not only can it help you generate more leads, but it can also boost your overall marketing strategy as well. To help you, I have handpicked some of the best Twitter tracking tips that can be used to move past your competitors.
To start with, take the assistance of these essential tools
- If you are already not using any Social Media Management Tools , then start by getting familiar with one. This will help you manage your Twitter information in one place. For instance, I use Buffer to do the same.
- There are also Twitter tracking tool like socialert that you can use for additional analytics.
Afterward, follow these suggestions to track your competition on Twitter.
#1 Track your competitor’s popular content and audience (using Buzzsumo)
It is recommended to know how your competitors are marketing on Twitter .
One of the best ways to track their content is by using Buzzsumo. It provides an easy to use interface that can help you track the content of any individual or company. Not just to find the most shared or viral content of your competitors, it can also be used to discover the influencers they are associated with.
Additionally, it can be of a great help for you to do your bit of research and find new ideas for developing your content. You can enter a topic, a domain, your competitor’s name, or even a specific URL to find popular content regarding your search query.
For instance, if Buffer is your competitor and you wish to track its popular content, then you can simply search for its website. This will provide key metrics regarding some of its most popular content.You can also check backlinks and people who shared content using buzzsumo too. Click To Tweet
#2 Analyze twitter followers of competitors (using Moz followerwonk)
This is one of the best ways to get insights regarding your competitor’s client list and prospective leads. With the help of Moz followerwonk, you can get to know about various competitors and their follower count, followers, account age, authority, and other key parameters.
The premium version can also let you know more about their followers (with the feature of follower info). Though, while using this tool, make sure that you don’t start spamming your competitor’s followers.
Using its interface is pretty easy. Simply provide relevant keywords to track your competitor’s reach. You can also search on the basis of your domain. For instance, if you are an author, then you can know how other popular authors are performing on Twitter.
#3 Monitor Competitor Twitter Activities Using Twitter lists
This is undoubtedly one of the best ways to spy on your competition on Twitter. Instead of creating a Public list, you can create your own Private list that won’t be visible to anyone else.
One of the best things is that you can include accounts in your list without even following them. This will let you track your competitors without letting them know. It can help you achieve the following:
- Track the ongoing content marketing strategy of your competitors
- Get to know about the products or services they are promoting
- Learn about the ongoing or upcoming marketing campaigns
- Gain ideas for blog posts and content planning
- Know what kind of subjects and topics are getting more traction, and more
To make a list, just go to your profile and select the “Create new list” button under the “Create a list” section.
Afterward, simply give your list a name and description. From here, you can pick between a private or public list. Let’s suppose your competitor is Airbnb. Therefore, you can create a list of all the Airbnb accounts to track them.
Now, simply provide keywords or Twitter handles to add them to your list. You can directly add people you are already following in this list as well.
This will display a list of all the accounts that would match your search. To add an account, just click on the “More” options and select to add it to your list.
In our case, we will create a private list of various Airbnb accounts (of different countries). This will let us spy on them by getting their updates in one place and that too without following them.
#4 Track Competitor replies and mentions using Twitter search and monitoring tools
If you want to track how your competitors are interacting with their audience, then you should keep searching for their handles on Twitter search. This will let you read their recent replies and you could also see various individuals they have interacted with.
Though, searching like this (using Twitter’s native interface) could be a little time-consuming and cumbersome. If you wish to automate things, then simply take the assistance of a twitter monitoring tool like Socialert.
All you got to do is set a real-time alert on your dashboard and provide the respective handle that you wish to track. For instance, if Buffer is one of your competitors, then simply monitor their Twitter handle (@bufferapp). Even add brand keyword without @. This will let you examine how the company is interacting with other users on Twitter.
Not just to identify brand mentions and replies, it can also let you examine various influencers the brand is associated with or different keywords that they focus on.
#5 Track your competitor’s branded hashtags and find their insights
These days, almost every brand has branded hashtag that is used to promote their presence on Twitter. Therefore, you can simply track their hashtags (or keywords) and know how they are working on their marketing campaigns. Beforehand, try to understand how hashtag analytics work. Read this informative post to learn how to perform hashtag analytics like a pro.
Following are some of the benefits of tracking a hashtag:
- Know the overall reach of your competitor’s hashtags
- Get to know their active users
- Learn about various influencers they are associated with
- Know what topics are popular among their audience, and more
For instance, if your competitor is Netflix, then you can simply track its popular hashtag “NetflixandChill” to get in-depth results regarding its growth and reach on Twitter.
#6 Get to know domain expertise of your competitors (Using Klout)
Klout is one of the best ways to discover the social media presence of any individual or firm. Therefore, the tool can also be used to examine how reputed your competitors are on social media and what domain experts they are ideally known for.
You can simply sign-in to Klout with your Twitter account and easily analyze your competitors. Furthermore, you can even search for them by providing various keywords. For instance, if Buffer is one of your competitors, then you can use Klout to examine its popularity on Twitter and what are the various domains it is known for.Klout also helps to find social media handles apart from twitter. Click To Tweet
Lets Start Keeping an Eye on Competitors
Now when you know how to spy on your competitors, you can certainly use this information in your favor. Always be a few steps ahead of them and beat your competition with these smart tools. If you also have some expert suggestions regarding the same, feel free to let us know about it in the comments below.