Saturday, October 31, 2020
Twitter Marketing

25 Twitter Statistics to Measure in 2020


Twitter is a well-known social networking service that allows users to share and send short 280-character messages that are named tweets. According to recent numbers, Twitter is currently on top of the leading social media networks across the globe consisting of active users. In the last quarter of 2018, Twitter consisted of 321 million active monthly users.

Twitter has been building up some very large numbers ever since the first tweet was sent out over the internet. There are huge statistics when it comes to Twitter facts, stats, and figures available online. Here, we have rounded up a few for fun and we hope you enjoy them.

So, the goal is to figure out how people are using Twitter now?

How are businesses incorporating Twitter into their campaigns?

How does this social media platform influence the users purchasing choices?

How does the use of hashtags affect Tweets?

Will the use of Twitter help people to feel connected to your brand?

Twitter Historical Statistics

#1. March 21, 2006 -Was the date of the first Tweet that was ever sent. The sender was Jack Dorsey.

#2. Launched in July 2006 Twitter was invented in March 2006 by Evan Williams, Jack Dorsey, Noah Glass, and Biz Stone.

#3. August 2007 -The hashtag made its first appearance by @chrismessina.

#4. When a US Airways flight crashed into the NYC’s Hudson River on January 15, 2009, an image posted on Twitter hit the news before even traditional media picked up on it. This gave way to the importance of Twitter in the media and news industry.

#5. October 2012 -Vine was purchased by Twitter. Twitter then released Vine as a standalone application in January 2013. Vine was very successful but the decision to close it down took place in October 2016.

#6. February 2012 -Twitter partnered with Yandex a Russian search engine.

#7. November 2013 -Shares were sold publicly and cost $26 when the market closed the cost was $44.

#8. March 2015 -The live-streaming app Periscope was purchased by Twitter.

Twitter User Statistics

As the number of people who use Twitter continues to rise daily it is mind-boggling thinking about the amount of information that is being shared. Here are a few statistics to keep in mind when deciding to use Twitter for your marketing endeavors.

#9. Twitter users consist of 66% of males and 34% of females. The average user account has about 707 followers. Of course, when it comes to business marketing you will want to build your following.

#10. US adults who use Twitter stands at 22%. It is also noted that people keep returning to their accounts multiple times daily. 26% of U.S. Twitter users check their accounts multiple times daily and 20% browse at least once daily. Twitter users stay engaged and continue to return multiple times daily just to see what is new and going on.

#11. The percentage of Twitter users between the ages of 18 and 22 equals 37%, 30-49 years old make up 25% of users.

#12. Monthly active Twitter users in the United States is 68 million. Twitter is the 7th most visited website in the world.

#13. About 42% of active Twitter users use their accounts daily. The worldwide average user visitor time is about 9 minutes.

#14. Affluent millennials make up 80% of Twitter users. The most used emoji? It just happens to be the laughing/crying face. This emoji has been used 2.3 billion times since 2013. Following in second place in the heart.

Twitter Financial Statistics

#15. Mobile advertising-income consisted of 88% of the total advertising revenue.

#16. The total advertising revenue was $727 million, which was a 21% year-over-year increase.

#17. For the Q2 2019 total revenue, Twitter reached $841 million. This was an increase of over 18%.

Twitter Video Statistics

#18. An average of 2 billion videos is viewed each day on Twitter. Video has certainly found its home on Twitter. Video viewing is the third reason why people use the Twitter platform. Video viewing comes in after photos and news.

#19. Video advertisements on Twitter are twice as unforgettable as the other advertisements on the app.

#20. When advertisements are in the Twitter feed they are twice as memorable.

#21. Mobile advertisements on Twitter have a 20% higher recall rate than when used on other video platforms.

Twitter Hashtags Statistics

Twitter has become the king of news to its users. News hits the platform fast and this is the way that users like to get their news. There is nothing better than receiving what is going on in realtime. Hashtags play a very important role in this.

#22. In 2018, some of the leading Twitter hashtags consisted of #influencermarketing, #deeplearning, #womenintech, #crypto, and #fridayfeeling. (Source: Hubspot)

#23. Those Tweets that made use of hashtags have proven to result in as much as a huge 1,065% more engagement than those Tweets that did not make use of them. This is a huge difference and can make or break a business marketing campaign.

#24. Tweets with one hashtag are 69% more likely to be retweeted than those with two hashtags.

#25. Tweets that include hashtags can result in as much as a 1,065% increase in engagement compared to a similar tweet without hashtags.

Getting your business out there in front of potential customers is something that is needed to be successful. Make use of hashtags and If you have not tried Twitter yet to grow your business these statistics prove it may be a time to start experimenting. With the growth and retention rate of users, it is certainly worth a shot!

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