Hashtag TrackingTwitter Marketing

How To Measure Twitter Impressions and Reach

If you are a Twitter marketer promoting hashtags and accounts for the brand you are concerned about Twitter KPI’s like Twitter impressions and reach.

impressions count on twitter distinguish your brand presence from your competitors. If you want to grow your brand then you will certainly care about the count of tweet views. If your brand has a good number of impressions on tweets then there are chances that you will also get more link clicks, sales as well.

In this article first, we will understand impressions and reach first. We would also explain that how you can measure tweet impressions and reach on Twitter, and other metrics using socialert. These metrics may be related to your account, branded hashtag, or even any public Twitter account you want to track.

What is Twitter reach?

Twitter reach is the total number of people who see your Twitter or the number of unique users who sees your tweet. Here I will tell you how to measure the reach of a hashtag, we simply add the followers of users who participate in the hashtag campaign, the number of tweets that they share is not relevant. Basically, we focus on the number of Twitter followers only.

For example, there are two users A and B they participate in any hashtag campaign. A has 50 followers and B has 60 followers means the Twitter reach is 50 +60 = 110

what are Twitter impressions?

Twitter impression refers to how many times people have seen your tweet or we can say how many times your tweet appears on the user’s timeline.

Example: 100 impression means 100 times people have seen your tweet, this doesn’t mean 100 people have seen your tweet.

Actually, Twitter impressions are increased when anyone sees your tweet. You can see your Twitter impression in the twitter analytic section but this data is available only for the account owner and you can use socialert to see the analytics of any public Twitter account.

Basically, Twitter impression tell us about our presence on Twitter. If you want that people will know about you or your brand across Twitter then you will have to care about the Twitter impression.

Why are Twitter impressions important?

Twitter impressions are one of the most important metrics which are used by many brands to understand their presence on Twitter. Impressions are the total number of times a tweet was seen. 

Twitter impressions, reach and Twitter engagement are very important factors to know about the success of  Twitter campaigns. Basically, this metric helps to analyze whether brand tweets received organic tweet impressions or not.

That’s why people use techniques like promoting branded hashtags to increase impressions on tweets.

Twitter impression analytics is also important to know the best day and best time to tweet when the brand tweets got maximum impressions.

Twitter Impressions VS Twitter Reach

Let’s first understand what does impressions mean on twitter

Impressions are the number of times your tweet or tweets are seen. The only Twitter account owner can view impressions of the particular tweet or all tweets.

Twitter reach refers to the count of Twitter users who have seen your tweets. The only Twitter account owner can check the number of details expands in the stats of a tweet which can be considered as tweet reach.

So Impressions is a broader term than Twitter reach. A good ratio of impressions VS reach means you are getting good engagement on tweets.

How are impressions measured on Twitter? 

Now check how you can find impressions for any of the tweet or tweet activity for the given time duration.

If you will access your Twitter profile there is an analytics icon on each tweet that shows impressions on this tweet. Detail expands can be considered as tweet reach as well.

Total Impressions on Twitter are total views this tweet has been seen. This includes

  1. The number of times tweets appeared on your followers’ timelines.
  2. Count of views tweet appeared in the search result when someone engaged on the tweet by reply/retweet/like.

However, if you want to know what are twitter impressions for your Twitter activity you can check twitter analytics dashboard where you would find impressions on tweets for a certain time period.

So, you can check the number of impressions on the specified date range. The twitter graph also shows when you have more impressions on tweets.

Measure Twitter hashtag Impressions

If you are running a hashtag campaign you would certainly be interested in twitter metrics like tweet count by users, reach and impression by users, and overall tweets.

Since these are potential matrices you can figure them out manually in case you have fewer tweets and less count of Twitter users.

If you have 2,000 followers and you do 3 tweets using a hashtag, that hashtag will get 6,000 potential impressions because of your tweets. If we will count all user’s tweets the same way, we would get impressions of these hashtag tweets.

How To Calculate Twitter reach and Impressions For hashtag campaign manually

You can simply create an excel sheet where you can write Twitter handle, follower count, number of tweets including retweets, impressions (number of tweets multiplied by follower count)on the hashtag.

The Sum of reach of all user followers is twitter reach for hashtag campaign whereas the sum of impressions for all users is impressions for the overall campaign.

How To Calculate Twitter reach and impressions using a tool

However, doing it manually is tedious. Socialert is twitter impressions calculator which calculates reach and impression on hashtag campaign in real-time as well generates Twitter historical reports

You just need to enter a hashtag in socialert tracker and check Twitter report at end of the campaign.

Socialert twitter reach analytics for hashtags provides not only Twitter hashtag metrics like reach and impressions but also the count of hashtags, links, and images in hashtag tweets.

Here is a graph for impressions VS reach provided by socialert

We also rank hashtag influencers as well with Twitter impression count in a visual report.

If you want to calculate potential reach and impressions by all users you can download and export twitter data using export.

Exported Twitter data report has reach and impressions for every user who participated in the hashtag campaign.

Since you know how to calculate twitter reach and impressions it is time to know how many twitter impression is good.

What is a good impression rate on Twitter?  

Now you know the difference in Twitter impressions for your Twitter account as well Twitter hashtag impressions, now we shall discuss how to get more impressions on them.

#1. Tweet Impressions

If you have 20-25 % impressions as compared to your follower count it means your audience likes the content you publish. It also means that almost all that followers saw your tweets and they are active on Twitter as well.

It is not necessary that the impressions include the count of  Twitter followers. They can also be people who are not your followers but saw your tweet because of retweets and hashtags used in those tweets.

#2. Hashtag Impressions

As we discussed hashtag impressions are the potential number of views of hashtag tweets. It means they are the sum of followers on each tweet made. If it is a number in 1000 means a maximum of 1000 views is generated on your hashtags.

In order to make your campaign successful merely, 300-500 tweets shall have 100k impressions. If Twitter influencers post tweets using hashtags you have a higher impression rate.

How to get more impressions on Twitter

If you want to increase twitter impressions on tweets or hashtag campaigns you can follow these general ideas.

#1. Engage with relevant brand and influencers

The easiest way to increase your tweet activity impressions is to consistently engage with relevant brands and influencers. Working with relevant brand and influencers give you the opportunity to target their existing audiences and you can increase your brand’s reach.

The best way to get their attention is by mentioning them in your tweet. You can also share their blog posts and mention them. This way they will retweet or reply to your tweet which will increase Twitter organic impressions.

But the question is how to find a relevant brand or influencer? Simply choose the most popular hashtags in your niche and search these hashtags in the Twitter search bar. There you will find a person who has gotten the most attention from Twitter users. He or she is the perfect one for your brand. follow them and If they share your content that would help you a lot.

Actually, you can find twitter influencers through Twitter search but it is not possible to find their reach and impressions, you can use hashtag analytics tools like socialert which can analyze reach and impressions for these users.

#2. Tweet about the topics your audience love

Content is one of the best ways to promote your brand but you need to plan and pick the best content for your target audience that is relevant and problem-solving too.

Buzzsumo is a tool for marketers that can change your content marketing process with information on popular topics of any niche. It can provide content which is popular in your domain and your target audience would probably love that too.

 

#3. Use relevant hashtags so you get engagement by no followers.

Twitter’s own research found that tweets with hashtags get more Twitter engagement – clicks, retweets, favorites, and replies. So you should use relevant hashtags by which you can help people to discover and engage with your content.

You can use hashtags anywhere in your tweet. Twitter recommends that you should not use more than two hashtags per tweet.

You can use socialert to check the performance of your hashtag engagement and You can also search Twitter history to analyze your competitor’s Twitter account to know which hashtags they are using in their tweets and which one is working for them.

#4. Ask for retweets to industry influencers

Ask for retweets to industry influencers can be an effective way to get more impressions on tweets. If you have a relationship with influencers you can ask for retweets If you have something valuable to share they will definitely retweet your tweet.

There are few things you should do before asking for a retweet from influencers who are not in relationship with you.

-Comment on their posts and share their content

– leave a comment or GIF on their tweet

-Catch them when they are online.

Conclusion

However, impressions VS reach is important for social media marketers. It is important to measure them using tools like socialert if you are in the social media industry.

If you analyze Twitter data with socialert and measure the reach of your hashtags you can improve that in your next campaigns. We provide sample twitter reach and impressions for the last 100 tweets. In the pro report, you can check more Twitter metrics as well.

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