As one of the largest social media platforms on the planet, Twitter not only connects brands to potential customers but it’s also the right platform to help you build a solid online reputation and boost trust with your audience.
To do that, you’ve got to know how to monitor a Twitter account.
Let’s face it; Twitter is a virtual planet. And if you want to succeed in the Twitter world, you must keep a close eye on your brand and your competitors’ account.
If not, you would be ripped apart.
Here comes the big question — how can you monitor a Twitter account? And what are the benefits of monitoring an account on Twitter?
Let’s dive right into it.
Select Your Favorite Option
- What is Twitter monitoring
- Twitter monitoring — why is it needed?
- How to Do Twitter Monitoring
- How to monitor Twitter account
- How to monitor mentions of any Twitter account
- Benefits of Twitter monitoring
What is Twitter monitoring
Twitter monitoring goes beyond tracking your brand’s mention on the platform — it helps you to know what your competitors are talking about, understand your audience, and keep track of your industry on the platform.
Here’s the thing; if you want to keep up with industry trends, follow meaningful discussions, and keep an eye on everything about your brand, then you’ve got to take Twitter monitoring seriously.
One more thing…
Twitter monitoring involves responding to any engagement around your brand on the Twitter world. It includes monitoring retweets, replies, mention of your brand keywords, and even branded hashtags.
Here are a few ideas about what you should monitor on twitter:
- Your brand Twitter account history
- Your industry Keywords
- Twitter handle of relevant people.
- You competitors twitter handle
- Topics relevant to your brand
- Hashtags relevant to your brand and competitors
Don’t get it all wrong — Twitter monitoring is quite different from Twitter listening.
While monitoring involves responses to relevant posts about your brand, listening is an overall look into industry trends, and brand mentions on the platform.
Fret not! It’s not rocket science. These two work together.
Now you understand what Twitter monitoring is, let’s dive right into its benefits.
Twitter monitoring — why is it needed?
Since Twitter monitoring is mainly about understanding your audience, it gives your customers a sense of value when done correctly.
Fun fact: Customers reach out to brands on social media platforms like Twitter because
- They feel valued, which boils down to the experience they’ve got
- They’ve got question(s) about the service or product
- They’ve got a bad experience.
Imagine you’ve got a question to ask, and you send out a tweet to the brand. After a couple of days and weeks, you’ve got zero response.
That would be frustrating, right?
Such situations not only make you lose respect for the brand, but it also diminishes the perception you have for a brand.
Gurus claim that customers are more likely to buy from brands that respond to their tweets or messages on social media platforms.
Whether that is true or not, you would agree that brands that respond to their tweets tend to generate more engagement.
A good example is seen in the tweet below — American air responding to a tweet.
— americanair (@AmericanAir) May 21, 2020
Furthermore, Twitter monitoring is the right way of sorting through the noise.
Let’s face it, there are lots of tweets and activities going on Twitter every second, and most of these activities are not necessary. With Twitter monitoring, you will focus more on what’s important and what’s not.
To get going, you can monitor your activities on the platform using the Twitter native search or third-party platforms like Socialert.
How to Do Twitter Monitoring
Using the Twitter native search
Using the Twitter native search is simple. Here is a quick rundown of how to do just that.
First, head to the top right corner and enter your query in the search box. Lots of results would pop up, and these include photos, tweets, and accounts.
You can do a quick filter by clicking Latest, Photos, People, Videos, or Top icons.
You can also perform more search filters by using Twitter advanced search.
Here’s the thing, Twitter native search is okay. However, if you are looking for twitter historical data and in-depth reports, then a third-party platform like Socialert is the way to go.
Twitter monitoring with Socialert
Before diving right into how to monitor Twitter with Socialert, here is why Socialert is much preferable than the Twitter native search.
Don’t get it wrong — Twitter native search is good. But it is limited in several ways.
With the Twitter search (which is found on the top right corner of the page), you can pretty much search for keywords, hashtags, and topics.
But if you want to take your Twitter monitoring to a whole new level, you can use twitter monitoring tools like Socialert
Let’s say you want to monitor the Pepsi brand. All you have to analyze the keyword Pepsi and get the analytics.
From the results, you’d notice that Socialert not only provides relevant results to the keyword, but it also shows vital insights like Tweet timeline, top followers, top mentioned users, and recent followers.
The best part…
Socialert is ideal for both newbies and veterans in the industry. Whatever your level of experience is, you can pretty much get things done with Socialert.
If you are more of a traditional person, you can use the native Twitter search.
How to monitor Twitter account
You can simply open a twitter account of anyone if it is not protected and see their tweets, followers, and other information. However, if you want to get into more details you can check the twitter account analysis option in socialert as well.
Socialert account details provide the following information
Other relevant information like recent followers, most followed, top verified followers, and followers country can also be found in the report.
Also, you get to see when this account has maximum engagement on tweets.
Other relevant information like top mentions, recent followers, most followed, top verified followers, and followers country can also be found in the report.
How to monitor mentions of any Twitter account
Let’s say you want to monitor the mentions of Socialert, all you’ve got to do is type the account handle into the search box and observe metrics like Total tweets, Total users, Total reach, Total retweets, and Total impression.
All these help you to get a good grasp of how your customers see your brand. It also helps you to understand how to manage your reputation on the platform.
This strategy can be used to monitor hashtags and other relevant things about your brand on the Twitter platform.
Benefits of Twitter monitoring
Now you know how to monitor an account on Twitter, here are some surprising Twitter monitoring benefits.
#1. Great for customer service
Excellent customer service goes beyond hearing your customers out. It’s more of communicating with your customers and dishing out the value in real-time. Effective Twitter monitoring helps you accomplish all these and more. With Twitter monitoring, you get to know what your customers are saying about your brand. This way, you can quickly reach out to them, clear all doubts, and boost your audience’s loyalty.
#2. Manage crisis
Twitter has the potential to make or mar your brand. With Twitter monitoring, you get to manage crises before it heats up. By tracking your mentions, you can quickly tell which direction a conversation is going. If such a discussion has the potential of damaging your brand reputation, you’ve got to tackle it before it spreads.
#3. Track your competitors
There is nothing wrong with keeping an eye on your competitors. Sometimes information found on a competitor’s website won’t be enough. Therefore, you can take your tracking a step forward by monitoring your competition on Twitter. This way, you would get a feel for their overall reputation on the platform.
Effective Twitter monitoring isn’t rocket science. By merely using a platform like Socialert, you can get the job done. Now you know how to monitor an account on Twitter, how would you manage your brand’s PR on the platform?
Please share your views in the comments below.