Twitter Marketing

Most Followed Twitter Accounts In 2020

Have you ever wondered how popular and how influencing your Twitter account is? Do you want to learn the secrets of trending and most followed Twitter account? Or are you thinking with your level of knowledge you can access that great influence you are aspiring for your brand?

We bring you a very easy way to access these secrets. In this write-up, we will be educating you on some tips and, bringing to your notice some of the top Twitter accounts (ie most followed). You can also read this blog if you need to grow Twitter followers.

History Of Famous Twitter Accounts

As a Twitter user or as an individual or as a brand influencer, one of the most important factors that contribute to the successful trending of your Twitter account is the ability to track and know what audience on Twitter interact with that account most, especially in the history of a twitter user

This fact has been one of the major secrets of celebrities, popular personalities, and so on. Musicians and artists tend to be the most popular accounts on Twitter.

Analyzing Twitter Activity can help you discern and measure the effectiveness of past strategies that worked.

Furthermore, it can increase your overall Twitter presence tremendously, and checking into previous tweets can also help you identify topical topics that are relevant to the audience.

As for Company Brands, marketers, and even influencers often require Twitter to analyze their competitors’ history. Accessing your competitors’ Twitter history can help you identify the strategies of your competitors.

All of the above-listed benefits can be made possible for you as a Twitter user with the use of socialert.

How do you get to know Twitter’s most popular accounts?

Twitter accounts have some features that most users of the platform relate with, and wherever these features are found, there is a definition given to it.

You can know a popular account on Twitter by following factors

Number Of Twitter Followers

The number of Twitter followers is the perfect metric to measure if an account is popular or not, but remember that it is not the only one. Most followed Twitter accounts are important, and that this number can be used traditionally to express popularity,

However, there are many ways of faking this number. you can buy followers or follow a lot of users to get follow-backs.

Nowadays, anyone can find a Twitter follower tracker that helps to keep track of the ups and downs in the number of followers.  This is an important number, but not the only one. You need to be careful with accounts with more followers but fewer twitter engagements.

There are however some accounts that have millions of followers because they genuinely won them, and we still see celebrities in the first place so we don’t really believe they purchased followers.

These are the stories of singers, soccer players, television programs, and even leaders and former presidents which we will check in this post later. 

Twitter Engagement

 Who’s the most important Twitter account? It will be the account that creates the highest Twitter engagement.

   Twitter engagement is calculated by:

  •   Mentions
  •   Likes
  •   Retweets

If a Twitter account receives 1 million followers but doesn’t have retweets or twitter mentions ( people love to say or relate with)? Then such an account cannot be categorized as Most Popular Twitter Accounts.

The twitter mention count of one user’s Twitter handle expresses how much that user would be popular among the audience. Analyzing how much people love to sit back and enjoy their tweets, always ready to read, retweet, make mention and engage their posts, shows how much their accounts can be related with.

Some of the top twitter accounts don’t have to have a high number of followers, they can also have a high mention count of their twitter handle.

The higher the mention count the more influence the user will have. It combines a lot of twitter metrics

NOW, with these factors we have mentioned and explained in the notes above, these are the factors we will be using to describe our most Popular Twitter accounts (Accounts with many followers, greater economic value, and lots of engagements).

Top 20 Most Followed Twitter Accounts in the world

20.Shakira (52.3m followers)

To start with, Shakira, owner of hips to say the truth. We are not shocked to see her in the top 20, one of the world’s most engaged Twitter accounts in the music industry.

Her Twitter account is a pop singer’s regular fare: promoting her songs, music videos, and interviews. However, she also posts triggers closer to her heart

19.Gates Bill (53.1m followers)


Bill Gates, one of Microsoft’s founders and unbelievably wealthy, begins our list. Though making his name in the world of technology, he spends an enormous amount of time with the Bill & Melinda Gates Foundation. He is one of the most followed twitter users in the technical field. 

18.Half Lovato (55.4m followers)

We’ve got another pop star on the list, Demi Lovato. Their twitter activity was resumed in January 2020 and millions of new supporters soon joined and were listed. The story is probably rubbed by her press team and mostly promoted her music and events. She is one of the most popular celebrities on twitter.

17.Spears Britney (55.9m followers)

Another celebrity with the most followers on twitter is Britney Spears (and definitely not the last one). She has held her career through a combination of controversy and popularity since she became a worldwide adolescent sensation. 

Twitter followers come with fame, but Britney can also claim some pretty major celebrities herself. Many of her followers are Drake, Cher, and Janet Jackson.

The normal fare is your Twitter account. Updates on her music and festivals, videos, and personal posts behind the scenes.

16.Twitter itself (58.9m followers)

It is not exactly surprising that the platform accounts we speak about have a top spot, although maybe they wished they would be higher. 

There’s not much to talk about this. People are mostly following the Twitter account because news and news are posted here or they like Twitter.

15.CNN News Breaking (60.2m followers)

The next news organization is the only one on our list. It’s the breaking news account of CNN. Many people (including myself) use Twitter to keep up with what’s happening worldwide.

The  CNN Twitter account is just as you would expect: daily updates on the world’s largest stories. It is one of the top 20 twitter accounts in news category

14.Gomez Selena (64.1m followers)

Pop stars perform really well with Selena Gomez next up on Twitter. She is one of the largest acts on the planet as well as a celebrity performer, so she made the top twitter accounts list with ease no surprise again.

Selena’s Twitter account promotes her music and performance, with occasional screams to famous friends and her personal thoughts

13.Timberlake Justin (64.2m followers)

Timberlake has translated this popular ex-boyband star into tens of millions of twitter followers.

Perhaps we should not be shocked by the wisdom of Timberlake after his presence in The Social Network.

On his Twitter, there isn’t a massive amount of marketing, with videos and photos of his personal coming and going far more relevant.

12.Modi’s Narendra (64.7m followers)

This is our first politician on the list, Prime Minister Modi of India. Modi is going to be pretty happy to mention. He is a keen Twitter user since 2009, and he can realize that social media can affect politics early on. He is the Most followed politician on Twitter in India.

Since 2014, his followers have gone from strength to strength.

 Modi uses his account for just what a politician and head of state would suspect. He campaigns for his party, talks about India’s problems, and tweets about his country’s diplomacy.

11.West Kim Kardashian (68.5m followers)



She is the world-renowned businesswoman and television personality who has won massive support across every social media channel she hits.

   Like other people on this list, she also uses her account. There is a lot of promotional material (especially around your KKW Beauty company) and general updates about your life.

10.YouTube (72.8m followers)

YouTube who comes in at nine is ahead of Twitter’s own account. As Alexa’s 2nd largest blog, YouTube has crossed channels, making them one of the best accounts on Twitter.

In addition to the pithy bio of “Like and subscribe,” the YouTube account is pretty easy. It just posts short clips and video links on your platform.

9.Donald Trump:- Username @realDonaldTrump with a number of 71,277,043 followers. However, Twitter closed his page but it was an account that was being followed by most of Americans.

8.Ellen Degeneres:-  Username @TheEllenShow with a number of 79,335,957 twitter followers.

Ellen Lee DeGeneres is an American comedian, Tv host, actress, writer, and producer as well. She is known for her friendly, and charming personality.

Basically, her account is for her show (The Ellen Show), she promotes her show with the help of tweets and clips. 

7.Lady Gaga:-Username @ladygaga with a follower count of 80,690,581 users.

Lady Gaga is an American singer, songwriter, and actress who has earned many awards Her account is mostly updated on her music and acting, along with the activities of her Born This Way Foundation.


6.Cristiano Ronaldo:- Username @Cristiano with 82,190,512 as the number of followers with the economic value of $867,066.133.He plays for Serie A club Juventus and is the captain of the Portuguese national team. 

He is considered to be the best football player on the planet Ronaldo has some pretty big-name followers including Lil Wayne, Jack Dorsey (as in the CEO of Twitter), and Usain Bolt.

Ronaldo is one of the most marketable and popular athletes in the world, Ronaldo was ranked the world’s highest-paid athlete by Forbes in 2016 and 2017 

5.Taylor Swift :- Username @taylorswift13, with the number of 85,540,231 followers and an estimation of the economic value is $744,352.816.

4.Rihanna:- Username @rihanna with the number of followers 95,509,301.

And her estimated economic value as far back as 2020 is a total of $806,308.492.

3.Justin Bieber:

Username @justinbieber with the number 108,212,210 as the total of followers and a total economic value of $605,131.568.

He is a singer-songwriter and multi-instrumentalist( a person who can play two or more musical instruments).His account has fewer promotional posts compared to others. He has received Diamond certifications from the RIAA.

2. Katty Perry:- Username on the Twitter account is @katyperry, and she had an estimated number of 108,354,079 and her followers and the calculated economic value of $78,783.152. She is an American singer, songwriter, and television judge. she is one of the world’s best-selling music artists, having sold over 18 million albums and 125 million singles worldwide.

1. Barrack Obama:-

Username @BarackObama with an estimated number of 112,190,349 as followers and He has the most estimated Economic Value with the rate $1,718,198.126 on Twitter.

He is an American politician who served as the 44th president of the United States from 2009 to 2017. He was the first African-American president of the United States.

Analyzing Top Twitter Account With Socialert

If you are one of the top Twitter accounts you have to be cautious about your followers and content as well. Having such massive followers makes it important to keep track of what they are saying. You need to use the Twitter follower tracker to check how they respond. That is when socialert helps. With our reports, you can track your account as well keywords on twitter.

We offer 2 options

  1. Twitter historical report: To track what has been said about the account in Twitter history.
  2. Twitter real-time report: You can track your Twitter account in real-time using this option.

If you have a lot of followers you must know what they say about your brand. We have analyzed mention to joebiden twitter handle using socialert.

Here is the @joebiden Twitter analytics which is one of the most followed Twitter accounts, we are going to see how many mentions he got in the initial 3 days of March 2021. In order to run this report, we have used  Twitter historical report. This analysis will give back the tweets sent mentioning @joebiden during the first days of March 2021.

The first graph we see in the Twitter analytics report with socialert is the tweet analytics section with the general stats. We know that the difference between Twitter reach and impressions,  You can learn more about those metrics in this blog and know what Twitter impressions and tweet reach are.

Let’s analyze these numbers more closely. During the month of March 2021, @joebiden mentions has generated:

  • 103898 total tweets by 58807 users and 6656 unique hashtags.
  • 243665823 potential reach
  • 440445420 potential Twitter impressions

With socialert reports, the user does not only get general twitter stats but also twitter users’ ranking. These rankings are perfect to know which kind of users are tweeting content about the analyzed account.

In this case, check twitter influencers who have posted content adding @joebiden in the tweets and got support from their Twitter audience in terms of retweets and replies.

We can also find active users who have posted more tweets and retweets using @joebiden in tweets as well

These influencers have made a good Twitter impact in terms of impressions and retweets as well.


Everyone is on Twitter nowadays and follows one of those Popular Twitter accounts. You can have your own personal account to interact with people in your field.

However, If you want to analyze any Twitter account you can use socialert to find twitter metrics like most followed twitter users and most retweeted tweets as well. You can also export twitter search history using socialert for those accounts as well.

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