It doesn’t matter what industry you hail from – social listening can definitely help you bring a revolution to your marketing campaigns in more ways that you can think of.
In today’s fast-paced world, brands are walking an extra mile for their customers. We all know the importance of social media for lead generation and brand marketing. Though, with the help of social listening, you can go beyond the obvious and reach out to more people in less time.
With these social measures, professionals belonging to almost every domain can develop a profitable marketing strategy. For instance, it doesn’t matter if you are a content marketer, a social media marketer, a brand manager, a product owner, an entrepreneur, or a blogger – social listening is for all.
Let’s start with the basics of social listening. Later, I have segregated the applications of social listening as per different professions as well.
What is social listening?
Social media monitoring is about collecting information from a larger pool of audience. If you add strict analytics to it, then it evolves into social media listening. With the collection of so much data (that is performed by social media monitoring), you can attain various conclusions, which shapes the concept of social listening.
Social listening can help you track sentiments, draw patterns, and devise conclusions. It can answer questions related to a particular location or time duration. The added identification and analytics involvement is what makes social listening so crucial.
Why should I perform social listening?
The answer is pretty simple. If you perform social media listening, then you will never miss out important conversations or would get lost in the noise that exists on almost every major social media platform these days.
You might already know that customers heavily rely on their interaction with a brand on social media before buying their products or services.
If a brand query will go unanswered for more than 48 hours, then you might end up losing a lead. It has been observed that 7 out of 8 messages to brands on social media aren’t answered in the first 78 hours. Needless to say, this can lead to an undesirable situation.
Here’s an example of how Jaguar won a lead via social media:
A user wanted to buy a new car, but couldn’t decide among a few leading manufacturers. Out of all the mentioned brands, Jaguar was the first one to get back to him. In a few minutes, they won over a new customer by being proactive on Twitter.
Following are some other benefits of social listening
- It can help you analyze your competitor’s move on a real-time basis.
- By listening to important keywords, you can always know what’s in and what’s out related to your domain.
- It can be used to identify leading influencers and experts related to your industry.
- By performing sentiment analysis, you can identify your brand’s unhappy customers.
- You can monitor hashtags and keywords on the go, and more.
Now, I will identify a few leading professions and why they should use a social listening tool on a regular basis.
#1. Use Social Listening to discover new content and ideas
I know how hard it can be at times to discover new ideas for a content marketing campaign. This is exactly where a social media listening tool can help you. You can easily get to know about a trending topic without much trouble. All you got to do is supply your keywords or hashtags to a social listening tool.
Let’s suppose that you own a tool related to customer support. You may monitor a keyword like “customer service tips” to get various details regarding this keyword. Here is a snapshot of a sample report.
You can get to know about what’s in and what’s not related to your relevant keywords in less time. This will drastically save your time and you would be able to find content ideas without much hassle.
#2. Measure the social reach of your content
At the end of the day, it is all about propagating your content. It doesn’t matter how informative your content is, if it can’t reach out to its target audience, then it is quite futile.
With a best social listening tool, you can obtain various analytics regarding the overall reach of your content. For instance, if you are not able to obtain productive results, then you can always experiment a little with keywords and your marketing plan. This will help you decide if you are going in the right way or not.
Some of the social listening tools have features that can be used to track URLs. Even if you can track the title of your blog post in such tools, you would get a detailed report regarding your content. You can get to know about various individuals who have shared your content as well. Additionally, it can provide details related to its reach and influencers associated with it.
Check this report from Buzzsumo which content marketers can use to know the overall reach of their content
#3. Identify influencers and experts to amplify your content
If you want to spread the reach of your content, then you might consider reaching out to influencers related to your niche.
If you monitor keywords related to your industry using a social listening tool like Socialert, you can identify leading influencers related to your industry. You may build a relationship with these individuals and ask them to distribute your content as well.
Suppose you own a tool related to customer support. You may monitor “customer service tips” to get a list of influencers related to this keyword. Here is a snapshot of influencers in a sample report.
#4. Find content your competitors are marketing
Gone are the days when any run of the mill marketing campaign can work on social media. Before coming up with a content strategy, it is important to know how your competitors are performing. Additionally, with a Twitter listening tool, you can keep a constant eye on your competitors.
Simply supply social handles of your competitors and get to know the kind of content they are marketing. This will help you develop an advanced content marketing strategy that can easily beat your competitors on social media.
Social Media Marketers
For every digital marketer, social media listening holds an utmost importance. If you also work as a social media marketer (for an agency or a dedicated firm), then you should definitely know how to monitor Twitter and other popular social media platforms. It can help you in plenty of ways. From coming up with a winning marketing campaign to producing in-depth reports, there are so many things you can do to become a better social media manager.
#5. Track performance of your social media campaign (and hashtag)
With the help of a social listening tool, you can easily know how your marketing campaign is doing on social media. As stated earlier, social listening is not just about monitoring your social reach, but can also be used to get in-depth results regarding different parameters. With it, you can easily devise plenty of other ways to measure the performance of your campaign.
For instance, if you are using a Twitter listening tool like Socialert, then you can obtain results related to your audience’s sentiments and geographic representation.
#6. Identify New Influencers and Experts
The power of influencer marketing can’t be ignored by anyone. There are different social measures and stats that are presented by almost every leading social media listening tool. With its help, you can identify leading influencers related to your industry.
Once you find right influencers, try to build a lasting social relationship with them. This will add a great value to your social media marketing campaigns.
You can also obtain different kinds of data regarding their social reach and impression as well using various listening tools. Track their social account using an automated tool. This will save your time while letting you reach out to just the right group of people.
#7. Tracking Social Media Ad Campaigns
Running adverts and paid promotional campaigns is an inevitable part of digital marketing. Every social media marketer knows the importance of it. If you also wish to take your advertisement front seriously, then you should try social listening for sure. After getting to know the reach of your promotional updates, you can easily make wise decisions regarding their ROI and future scope of development.
You just need to track hashtags or keywords of your social media advertising campaign to calculate its hashtag reach and impression.
If you represent a brand on social media, then you need to stay cautious while making even a small update. After all, you are representing your entire company and a small error can have massive repercussions. Henceforth, it is highly recommended to every brand manager to learn how to monitor Twitter. It can help you in following ways.
#8. Monitor Brand Keywords, Customized Hashtags, and Social Handles
While providing customer support or getting feedback from your audience, you can also use a social media listening tool to monitor your brand’s image. It is of utmost importance to know what your users think of your brand. After social media listening, you will get to view your brand’s image from the perspective of your audience. Additionally, you can monitor what other influencers or media representatives are talking about your brand on a real-time basis.
For instance, if you work as a brand manager for Netflix, then you can simply provide their widely used hashtag #netflixandchill and obtain different results by using social listening tool for Twitter.
Also, you should track keywords and your brand’s Twitter handle to get all the updated regarding your brand.
#9. Competitor Brand Analysis
In order to establish a brand voice, it is important to know what your competitors are doing. Perform an extensive research time after time and keep a constant eye on your competitor’s move with a best social listening tool. This will help you stay original and unique in the long haul.
You just need to add their keywords, customized hashtags, and brand handles in order to track every activity of your competitors.
#10. Monitor the involvement of your team
As a representative of your brand, you have to encourage your team to participate in various social media activities. With the help of a social listening tool, you can measure their involvement and give your campaigns an initial push. Every brand manager knows that a successful campaign always starts from home. Get to know how your in-house employees are doing and give your campaigns a boost.
With the help of the “active user” list, you can easily get to know about their involvement. You should perform it in a timely manner in order to gain in-depth results regarding their activity.
#11. Social Media Customer support
The way customers interact with brands has been drastically changed over the last few years. Platforms like Twitter and Facebook provides a quick and hassle-free way to provide customer support. There are plenty of firms out there that have created a dedicated customer support account on Twitter as well.
Nevertheless, there are times when you might end up missing a tweet from a customer. It could be anything from a simple query to an issue that can escalate in no time.
For instance, your audience might not always mention your handle on Twitter. They could be too lazy to search for it or can misspell your brand’s name as well.
Henceforth, to get yourself involved, you need to “listen” to these conversations by applying different keywords related to your brand.
Here’s perfect example of performing brand monitoring for customer support.
A Twitter user mentioned the brand name, and the brand manager certainly won over the client with a quick reply. The brand would not have discovered this conversation without performing social listening since the customer didn’t include the brand’s handle in the tweet.
Subject Matter Experts/Bloggers
Both, bloggers as well as subject matter experts can use various social measures to make their life a whole lot easier. Blogging has definitely taken a huge leap in the last few years. These days, bloggers are gradually crossing boundaries and are considered as influencers. The rapid growth of social media has made it possible for bloggers to become a household name. If you know how to do social listening, then you can definitely reach out to a wider audience for sure.
#12. Identify Relevant Topics
Every subject matter expert needs to conduct timely research in order to identify trending topics. They are required to know the ins and outs of their domain in order to stay at the top of their game.
While a web search can provide a neutral result, there are times when we need to research on ground level. This can easily be done with the assistance of a social media listening tool.
For example, you can easily measure industry-related keywords like (social media strategy, Twitter strategy, hashtag marketing, twitter marketing), industry hashtags (#SMM, #digitalmarketing) or even Twitter handle of influencers to know what is trending.
I used Socialert’s native dashboard to look for #contentmarketing. In a matter of a few seconds, I was able to know about the top recent domains that are getting traction related to the provided hashtag.
In this way, I can easily know the trending topics related to content marketing in no time and come up with a relevant topic as well. Recently, we did the same by tracking a few keywords related to hashtags and came up with our new blog post: the do’s and don’ts of using hashtags on social media. Since the topic was already in-demand, it became a hit instantly.
Not just that, you can even track your competitor’s Twitter handle and get to know what kind of content is working for them. These content ideas can give your blog a major boost.
#13. Being in touch with your audience
If you are a renowned blogger (or an influencer), then it is really important for you to stay in touch with your audience. As stated, too many times people simply don’t use Twitter handles (or mention a person’s name incorrectly on social media). A Twitter listening tool –> Socialert can help you identify conversations like these.
If you are into digital marketing, then you must have already heard of Jeff Bullas (@jeffbullas). We provided him a quick report that included an in-depth detail regarding his reach on Twitter. If you are a blogger like him, then you can also do the same and use these statistics in order to get in touch with your audience.
You can respond to these users from Socialert’s native dashboard and stay in touch with your audience without much trouble.
#14. Collect user-generated content
There are times when content experts and editors need to collect user-generated content as well. This can be done to curate and filter content. With the help of a few Twitter listening tools, you can get to know about an event/topic at a ground zero level. Get immediate reaction from others and curate the newly obtained content in a thoughtful manner.
While collecting content on Twitter, you can always take the assistance of Socialert. The social listening tool for Twitter – Socialert.net provides a wide range of parameters that can be used to filter your content.
You can check how I drafted an entire post on how to get a hashtag trending after performing an extensive social media listening. Mostly, it comprised of user-generated content that I was able to filter in less time using a social listening tool. It provided a great value to the post and made it quite authentic as well. Henceforth, with the help of social listening, you can easily extract priority tweets and make your posts more relevant.
Now when you know about the different benefits of a social listening tool, you can definitely bring your A-game.
Feel free to give Socialert a try to perform social media listening without any trouble. It provides a wide range of features for individuals belonging to different professions. From hashtag analysis to keyword tracking and event monitoring to report generation – you can do it all with Socialert.
If you have any questions regarding social listening, feel free to reach out to me. Drop a comment and I will get back to you for sure.