A twitter contest is one of the sure ways of attracting new customers, growing your brand awareness, and dominating on the platform.
To get the most out of it, you’ve got to make it fun.
Yes, if your twitter contest is not fun, then you’re pretty much wasting your time.
Furthermore, you must keep it simple!
No one has the time for some complex stuff.
Aside from the simplicity and the thrill that comes from a Twitter contest, you’ve got to understand the key ingredient to a successful twitter contest — the social media strategy.
An excellent social media strategy is the secret ingredient that propels the success of a twitter contest.
Without it, you are pretty much wasting your time.
Before delving into the ways of running a twitter contest, you’ve got to understand why you should run a twitter contest in the first place.
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- Why should you run a twitter contest
- How to get the most out of a twitter contest
- Grow your Twitter following with more thrilling contest
Why should you run a twitter contest
Hosting a contest on any social media platform offers fantastic benefits — and a Twitter contest is no exception.
A twitter contest could pretty much boost your followership, increase your brand engagement, and provide more visibility to your brand.
If you can creatively harness the power of a twitter contest, you’d pretty much build a good relationship with your customers.
Also, you would foster loyalty with your customers.
The best part…
A Twitter contest is cost-effective, and you don’t need to break the bank to get it rolling.
How to get the most out of a twitter contest
Before diving into a twitter contest, you need to have a good social media strategy.
Aside from having an excellent social media strategy, you need to understand the Twitter guidelines for promotions.
Here are other things to have in mind before launching a twitter contest.
- Your audience should use the hashtag only when their tweet is relevant to the contest. If not, it could violate twitter rules
- Each individual should participate in the contest using one account. Multiple account usage could lead to disqualification from the contest and possible account suspension
- Set rules that limit your audience from posting multiple duplicate updates. For instance, rules that encourage multiple retweets don’t always cut it. Typically, multiple retweets are filtered out in the search by Twitter.
Best practices for a thrilling twitter contest
Announcing a twitter contest for your brand is not enough. If you desire to generate the much-needed hype, you’d have to understand how a good contest works — and how you can produce positive results from them.
Here are some A-class practices to help you run a successful Twitter contest.
#1. Outline your goals and key objectives
Why are you running a twitter contest? And what do you want to accomplish with the contest?
Your goals should be specific.
Also, it should be measurable. For instance, do you want to promote a new product or service? Or you merely wish to increase your following on twitter.
If you want to gain more followers, you’ve got to state the number of followers you want.
Setting goals and key objectives are the first steps.
Because you get to know when your contest is working and when it’s not.
#2. Have a deadline
Every twitter contest has to come to an end. It won’t last for a lifetime.
A deadline impacts the effectiveness of the contest.
If the contest lasts for too long, your audience may lose interest, which pretty much defeats the purpose of the contest.
However, if the time frame for the contest is short, you’d be shooting yourself on the foot.
Because you won’t have enough time to promote the contest, get more entries, and ultimately boost your brand’s awareness.
There should be a balance in the timing.
The timing should be quite long and also come with a sense of urgency.
If you run a small business, your contest should run for 7 days to 30 days. That’s enough time to build awareness and generate enough engagement. It also has a sense of urgency.
#3. Choose your contest type.
This is arguably the first step — you’ve got to choose the contest type. And the contest type is primarily dependent on the goal you’d love to achieve.
Ideally, you’ve got to consider any of these four types of twitter contests…
A. Photo contest
A photo contest is arguably the best kind of twitter contest. In the photo contest, you’ve to ask your audience to post a picture of themselves with your product.
For instance, if you’re into sports accessories, you’d ask your audience to post a picture of themselves working out with your latest line of sneakers.
Aside from the thrill that comes with this type of contest, you get to generate sales at the same time.
To make it more effective, folks who participate in the contest have to publish their photo along with the designated contest hashtag.
A photo contest is a sure proof way of generating a high level of engagement on social media platforms.
Next week we’re stopping to smell the flowers. 🌼 Share beautiful blooms from the game of your choice using #PS4share and #PSBlog for a chance to be featured: https://t.co/PyQVaIjbWl pic.twitter.com/r2ZCb6Lckt
— PlayStation (@PlayStation) May 1, 2020
From the image above, you’d see that the PlayStation brand is doing an excellent job of generating engagement and creating awareness by merely encouraging their fans to post cool pictures from any game of their choice.
Pretty cool, right?
B. Caption contest
The name says it all — you post a cool image with vital information about the contest and ask your audience to caption it.
Users get to reply to the tweet with a caption.
The thing about the caption contest is that it doesn’t just spike up the thrill around your brand, but it’s a sure way of generating much engagement, humor, and hype with minimal efforts.
Tracking winners for the caption contest isn’t quite easy, but you can cut down on the stress by merely asking the audience to reply to the main tweet.
— Jean-Eric Vergne (@JeanEricVergne) November 11, 2016
If you want to grow your email list, or boost the number of eyeballs that lands on your website, then sweepstakes would be your best shot.
Here’s how it works…
You’d offer your audience a prize in exchange for something (usually their names and email).
— Xbox (@Xbox) November 17, 2016
D. Question and answer contest
This is another creative way of spiking the creativity of your audience.
By merely asking a question and encouraging your audience to post answers, you’d pretty much build your brand awareness, and boost loyalty.
The questions may be tough or merely casual.
The primary reason is to boost engagement and get the conversation rolling.
Here’s an example how one brand spiked up a conversation by merely asking a question.
— Chennaiyin FC 🏆🏆 (@ChennaiyinFC) November 12, 2016
#4. Pick a prize
A contest is of no good if there is no prize.
The prize must not be something fancy. Ideally, the reward should be relevant to your brand.
A smartphone may seem fancy, but it’s of no long-term significance if your brand does not offer smartphone-related products.
All in all, the prize has to be something your audience can relate to — and also relevant to your brand.
— Forest Holidays (@forestholidays) November 18, 2016
#5. Outline the entry rules
Without a given set of rules, there would be much chaos.
Outline your contest rules, which must be within the twitter contest guidelines. This way, your audience knows what they are in for before diving into the contest.
Furthermore, if your terms and conditions are quite long, you can insert “T&Cs apply” within the tweet.
#6. Measure your results
This is a no-brainer — you’ve got to measure your results. If you don’t, there would be no way to ascertain that your contest is working.
To get a thorough analysis of your contest, you’ve got to use a twitter analytic tool.
But not just any analytic tool, one that can display a detailed report of what’s happening in the contest.
Here’s the thing; tracking engagements and activity in a twitter contest is quite tricky, but with an analytic tool, you’d pretty much get the report you desire.
You can start with Socialert.
Socialert helps you keep a close eye on your Twitter account.
It’s recommended for both organizations, private agencies, and social media influencers who would love to monitor their Twitter accounts.
The best part…
There is an option for advanced twitter analytics.
Whether you are looking for a way to track your twitter contest hashtag or measure the overall campaign success, Socialert can help you do just that.
What’s more, you get to have a better understanding of your audience and know their behavioral pattern. This way, you get to publish more compelling messages on your twitter handle.
Grow your Twitter following with more thrilling contest
If you want to grow your twitter following, create more brand awareness, and build a thriving community on the platform, then a twitter contest would be your best shot.
By merely setting a measurable goal, sticking to a deadline, choosing a contest type, and stating your entry rules, you’d gain more engagements on the platform.
Also, there has to be a prize, and you can take it a step further by monitoring your results with tools like Socialert.
Now you know how to run a twitter contest, what type of twitter contest would you run for your brand?