How to Monitor and Measure Hashtag Performance
Whether you’re an established brand or just starting out in the realm of social media marketing, you should be able to track and measure hashtag. On the surface, it might sound straightforward, but there is more to hashtags and their connection to content than meet the eye. And if you want to drive growth in the digital age, you need to know which hashtags would render the best Twitter engagement.
What is the Importance of Monitoring and Measuring Hashtag Performance
You don’t have to be a social media specialist to understand the relevance of measuring and monitoring hashtag performance. Today, hashtag performance is at the centre of your content strategy. It practically helps you find and share the content at the right time.
Whether it’s the crowdedness of hashtags on Instagram or the specificity of hashtags on Twitter, you will need more than one approach to analyze the performance of hashtags. Each year, more brands want to focus on personalized hashtags to execute hashtag marketing campaigns.
When conversations are group together, it allows brands to form a clear roadmap to find similar content. With the advent of hashtag tracking and measuring tools, brands can now take their engagement level and performance to the next level.
Steps: It is Easier to Measure Your Hashtag Performance than You Think!
Once you select a hashtag measuring and tracking tool, you will need to follow a few more steps to review your social media marketing strategy with more clarity.
Step #1 – Select a Platform
If you have social media presence on more than one platform, make sure to choose the tool that offers hashtag tracking and measuring to major outlets. However, if you want to analyze the hashtag performance on just Twitter, opt for a tool that revolves explicitly around Twitter hashtag tracking and measuring features.
Step #2 – Select Your Hashtag
Once you establish a specific hashtag, it is time to use that hashtag for tracking and measuring purposes. Remember, it can be a trending hashtag, a competitor’s hashtag, or your custom hashtag to execute unique marketing campaigns.
Step #3 – Take into Account Timeframe
Not all hashtag tools can generate performance and analytical data in real-time. If you’re on a rigid timeline, you should opt for a tool that allows you to collect, track, and measure hashtag performance results in little to no time.
Before you initiate a social media marketing campaign, you will need to set up hashtag monitoring. On average, you can use a hashtag tool to access and analyze more than two weeks of historical hashtag information.
Step #4 – Gain Insights
The hashtag extractor tool will help you find an ocean of information. The trick is to align the information with useful context. At this point, you can separate your quantitative and qualitative data to make the decision-making process more manageable.
You can use analyzed data to find:
- Track hashtag Influential users
- Top websites
- Related topics
- Top posts
- Posts’ reactions
- Segment sentiments
You can also receive information on location, gender breakdown, linked websites, types of social media posts, and gender breakdown related to the hashtag.
Once you have managed to streamline your insights, your next step will be to choose key metrics. However, when it comes to choosing “specific” metrics, it essentially depends on your marketing goals.
Step #5 – Generate Reports
Your last step is to combine the most relevant metrics and insights to create a report. You can visualize the information in a dashboard and export tweets and followers in XLS or PDF format.
Essential Benefits to Monitor and Measure Your Hashtag Performance
#1. Freedom to segment your target audience
Through hashtag performance monitoring, you will have newfound freedom to segment your target audience. For instance, if you’re using two similar hashtags and both have the same reach. You also need to know how to follow a hashtag on twitter
You can use hashtag analytics and analyze which hashtag appeals to your audience. You can use this method for other marketing campaigns and structure the effectiveness of each hashtag.
#2. Find out your key influencers and brand advocates
Even if you’re new, there is a good chance you have potential influencers and brand advocates. Your goal should be to identify these Twitter influencers in order to improve the organic search results.
You can measure the famous accounts and see the use of a specific hashtag that might help you attract new advocates and ambassadors.
It is an effective way to deliver a high ROI. Once you have brand advocates, you can measure the influencers that are bringing in the most engagement.
#3. Perform in-depth content and competitor research
Part of the reason to conduct extensive content and competitor research is to take your engagement to the next level. You can measure the engagement level based on total shares, likes, and views on a specific marketing campaign.
But you have to move past the tracking of hashtags. It means to benchmark your hashtags against key competitors’ hashtags. It will help you form realistic performance expectations for your marketing campaigns.
You can use the research data to improve your existing content strategy. The trick is to learn as much as you can about trending industry content that will engage your target audience.
What are the Top 3 Hashtag Monitoring and Measuring Tools?
The consideration to choose a hashtag tool boils down to your specific needs. However, it is possible to get a tool that offers flawless search results with an organized system. Here are the three premier hashtag monitoring and measuring tools that should be on your list:
Socialert is an excellent tool to analyze hashtags on Twitter and Instagram.The idea is to learn about the most updated and relevant insights. Unlike other tools, Socialert is simpler and easier to navigate.
For instance, you can produce historical reports of the analytics. Through Socialert, you can count tweets and overall impressions on instagram or twitter in a short time.
You can also learn about active users and create content that caters to their interests. Also, you can monitor hashtag usage, count total hashtag mentions, see travel stats of your tweet.
Hashtagify is ideal to search for relevant hashtags and allows you to discover more trending hashtags than others. As a startup, if you’re in search of a free hashtag monitoring and measuring tool, Hashtagify is as good as it gets. In basic Hashtagify mode, you can list relevant hashtags.
Ritekit is a search-based tool for hashtags. It returns your post’s text with more than two related hashtags. The tool accumulates data in real-time and considers hashtag popularity. It can include relevant hashtags to your social media ads or posts automatically.
The tool’s uniqueness comes from the fact that it allows you to divert your data from product listing or blog posts. Furthermore, you can check hashtag text suggestions, hashtag image suggestions, hashtag stats, hashtag twitter history, the most trending hashtags, hashtag URLs, and even banned hashtags.
It is no secret that selecting the right digital tool to analyze your hashtag performance brings you closer to achieve goals. Sure, monitoring and measuring hashtag performance doesn’t replace the brand strategy. But it is still an essential aspect of your marketing strategy. And the sky’s the limit when you can measure accurate hashtag performance in real-time.