How to Do Marketing On Trending Twitter Hashtags to Grow Your Brand Following
Trending a hashtag on Twitter can be tirelessly difficult, even though it’s not impossible.
There are many factors that play a crucial role in virality. And even if you get a hashtag trending for a few hours, you cannot do that everyday.
On the other hand, there are always hashtags trending on Twitter at all times which you can use to widen your following and increase engagement.
In this article, we will be discussing the different types of hashtags that you can use on Twitter, and most importantly, how to correctly use these hashtags.
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- Getting started to use trending hashtags
- #1. Find trending hashtags on Twitter related to your domain
- #2. Compile a list of domain specific tweets to schedule on useful hashtags.
- #3. Find popular hashtags by scanning your competitors and domain keywords.
- #4. Don’t mess up in a hurry of tweeting with a trending hashtag
- #5. Search weekly or national hashtags if you don’t find domain specific hashtags
- #6. Generate more engagement with relevant images, GIFs, and videos
- #7. Use good old humour for higher engagement
- The different types of trending hashtags that you can use
- Conclusion of using trending hashtags on twitter
You should check the trending hashtags every day for at least 5 minutes.
Instead of just scanning through, spend a considerable amount of time looking at each hashtag to see which hashtags you could use for your brand.
To find trending hashtags, scan through left side of the screen. By clicking on each hashtag, you can see the other tweets that are using the same hashtag. Apart from Twitter search, there are also many hashtag research tools that can show more in-depth statistics about each hashtag.
By default, Twitter shows you the top 10 trending hashtags in your country. But if you are a local business, trying to attract more local customers, then instead of checking the hashtags trending in the whole country, you can benefit much more by using the trending hashtags in your specific area.
To tailor the hashtags, go to the Trends list and click on ‘Change.’ Select your specific location and click on ‘Get Tailored Trends.
So you have a hashtag that may work for you, but what’s next?
Coming up with a brilliant tweet just when you see a relevant hashtag trending can be challenging. You can get around this problem by compiling a list of tweets that are relevant to your brand and domain.
Put these tweets in a sheet and divide them into categories to make it easier for you to refer to them whenever you see a trending hashtag. You can schedule relevant tweets with Buffer.
For instance, check how this user has used the trending hashtag #airbnb in a majority of his tweets.
— Tyler Knudtson 💻🏠 (@LaptopLandlord) May 23, 2017
— Tyler Knudtson 💻🏠 (@LaptopLandlord) May 22, 2017
Just search twitter with #airbnb @laptopLandLord to check all his tweets.
Couldn’t find a trending hashtag for your domain? No problem. We have have another idea for you. Search a popular hashtag in your domain which you can use to get more exposure.
To be able to find the right one, scan through your competitors or users who tweet about the same domain as your brand. Here are some quick tips.
- You can track your industry keywords in a twitter tracking tool like socialert to find useful hashtags.
- Add your all competitor handle in private twitter lists to check what hashtags they are using.
Now take tweets from the compiled list of tweets that you have and schedule few tweets along with the hashtag.
For instance, the hashtag #artoftheday is often used by art galleries around the world to showcase the different artworks they have in the gallery.
— Park West Gallery (@ParkWestGallery) May 20, 2017
An analytics report on Socialert showcases how popular #artoftheday is among the art community. So when a brand uses it, they get more exposure from art lovers and patrons.
You can also get information about the top influencers using the hashtag from the analytics report and tag them in your tweets along with the hashtag to get more engagement.
#4. Don’t mess up in a hurry of tweeting with a trending hashtag
Analysing a hashtag is crucial before using it to understand the real reason why it’s trending in the first place. A hashtag may look fun and relatable in the trending list, but there can be a deeper meaning behind it which can only be uncovered by research.
For instance, DiGiornos Pizza instantly used the hashtag #WhyIStayed when they saw it trending to get in on the action.
But DiGiornos Pizza was in such a rush to use the trending hashtag that they failed to find out why the hashtag was actually trending. The hashtag was being used by women who had stayed in emotionally and physically abusive relationships, and they were using the hashtag on Twitter to tell their own personal story.
As soon as the tweet went out, the brand faced a backlash from people all around the world for making fun of a serious issue like domestic abuse.
To check what the hashtag is about and what other Twitter users are saying about it, the quickest way is to click on the hashtag and check the Twitter search. Though, to really filter through the results you would have to use search operators or advance search options.Analyze trending hashtag with hashtag tools like socialert to get insights Click To Tweet
Could not find a industry related hashtag as well? We have another solution.
While most types of hashtags require you to scan through the trending list and then quickly come up with content, there are certain hashtags that you can predict in advance, create content for them and schedule. These types of hashtags include national and weekly days.
For instance, #TravelTuesday trends every Tuesday and several travel-focused brands use this opportunity to share content and gain more traction with this trending hashtag.
— Canon USA Imaging (@CanonUSAimaging) May 16, 2017
— INSIDER (@thisisinsider) May 16, 2017
In the same way, Crayola, a company which manufactures crayons made sure that they tweeted out about #NationalCrayonDay.
— Crayola (@Crayola) March 31, 2017
But you don’t always have to use specific national or weekly hashtags for your brand; a relatable hashtag works as well. Skittles, for instance, used the hashtag #NationalBestFriendsDay.
— Skittles (@Skittles) June 8, 2016
#6. Generate more engagement with relevant images, GIFs, and videos
You might have tweeted using a trending hashtag but you can increase engagement by adding visuals to your tweets.
There was a time when Twitter was all about being funny in 140-character limit, but a lot has changed in the last few years with photos, videos, and GIFs. Social media has become more and more rich media centric and that has reflected on Twitter as well.
For instance, Starbucks, the world famous coffee chain with 11 million Twitter followers uses photos and videos in almost all their tweets.
Their last non-media tweet was in March 2017 for #Veterans Day.
Since 2013, we have hired 10,000 Veterans & Military Spouses. Today, we pledge to increase that number to 25,000 by 2025. 💚 #Veterans
— Starbucks Coffee (@Starbucks) March 22, 2017
Most of the other tweets by Starbucks include a picture of their many drinks and receive way more engagement.
— Starbucks Coffee (@Starbucks) April 4, 2017
Adding media also helps get more attention of your followers because a tweet with a photo/video takes more space on the screen than just a text tweet. And this space makes all the difference when a user is checking Twitter on their smartphone. Not to mention, tweets with images get 150% more retweets than tweets without them.
#7. Use good old humour for higher engagement
Want to create more engagement using a trending hashtag? The key is to add humour. Twitter users value good wit, and by adding fun and humour to your tweets, you can definitely drive up the engagement. This also gives you a chance to have fun with trending hashtags that might not be directly relevant to your brand.
For instance, DiGiorno Pizza used their signature humour and wit, to give a pizza spin to this trending hashtag.
Similarly, Nutella too gave its own take to the trending hashtag #Collegein5Words and clearly got a lot of attention.
#1. Search for trending tweet chats of your domain
There are weekly chats organized on Twitter in a variety of niches. You can choose the one which most relates to your brand’s niche and share your expert opinions. This can lead to an insightful discussion which can often lead to more followers and prospective customers.
While there are specific chats like #beautychat and #bufferchat which deal with a specific niche, there are also general chats like #blogchat which can apply to a lot of brands. To find the tweetchats right for your brand, you could use tweetchat hashtags tools from this blog available.
For instance, Zendesk, a company which provides customer service platform to organizations across the globe readily uses the #custserv from the Customer Service focused Twitter chat which is run by Marsha Collier.
— Zendesk (@Zendesk) May 15, 2017
— Zendesk (@Zendesk) May 13, 2017
An anticipated hashtag is one which is almost guaranteed to be trending at a particular time, like #Oscars or #Grammys. This gives brands ample amount of time to not just come up with a variety of content but also schedule it in advance.
For instance, May 4th being Star Wars Day, it’s almost expected that the hashtag #MayThe4thBeWithYou will trend on that day. And this year, many brands used this opportunity to post tweets about the big day.
— ASOS Menswear (@ASOS_Menswear) May 4, 2017
— Disney XD (@DisneyXD) May 5, 2017
There are also certain festival days which almost guarantee a hashtag trending like #MerryChristmas and #HappyHalloween. For instance, Chobani, a healthy yogurt brand, made sure to tweet about #CincoDeMayo on the morning of the festival. You can create tweets in advance and schedule them with a social media management tools in advance.
— Chobani (@Chobani) May 5, 2017
Using a trending hashtag on Twitter can give your branded instant traction and gain new followers. But at the same time, it is crucial to maintain a balance between being quick to tweet out the hashtag and still managing to research the hashtag, and understanding the reason behind the trend.
With Socialert, you can analyse every trending hashtag, find how much traction it’s getting, and also find the top influencers for that hashtag.