Tuesday, August 11, 2020
Hashtag TrackingInstagram Marketing

How To Measure The Effectiveness Of Instagram Hashtags

Hashtag marketing is arguably one of the most crucial subjects in the marketing industry.

A good number of online marketers are pretty much skeptical of the right placement of hashtags.

In the last couple of years, marketers have been faced with lots of questions like

  • Should hashtags be placed on IGTV?
  • Are hashtags effective or not?
  • Where is the right position to place hashtags?
  • How many hashtags to use in a single Instagram post?
  • And much more.

These are all valid questions. But the thing is, Instagram doesn’t provide much data on the effectiveness of hashtags.

Online marketers and everyone else in the public space are pretty much left in the cold. 

What we all know is that Instagram takes the security of its platform pretty seriously.

One way they do that is by restricting specific posts from appearing in Explore and hashtag pages.

One more thing…

Instagram hashtags are all cool and fine, but there is no significant increase in engagement when they are overused.

Here’s the thing; there is no ideal number of hashtags that do the magic.

You’d pretty much run a couple of tests to determine what’s working and what’s not.

Fret not! Running the tests doesn’t take much time. You can get it done in a couple of weeks.

Enough said!

In this article, you’ll learn how to maximize your marketing campaigns using Instagram hashtags.

Also, you will discover how to monitor your hashtag performance on Instagram.

Before diving into the nitty-gritty of how to measure Instagram hashtags, you’ve got to understand the importance of analyzing your Instagram hashtag performance.

Why should you analyze your Instagram hashtag performance?

Analyzing Instagram hashtag’s performance has never been easy. But if you want to get ahead of the park and build a good following online, you’ve got to take it seriously.

Here are a couple of reasons why you should analyze your Instagram hashtag performance…

Determine hashtags that drive more engagement for your brand

As a marketer, you may quickly think that all hashtags drive engagement.

That would be wrong!

Without proper tracking of the hashtag performance, it would be quite challenging to pinpoint the exact hashtags that drive more comments, likes, and replies.

In either case, you’d just be shooting around without knowing if you’re achieving your target.

Analysis of Instagram hashtag performance aids in the measurement of your campaign’s success.

Is your hashtag campaign working or not?

The campaign’s success reflects directly on your web traffic.

If you’re not getting enough engagement, then it’s time to revamp your campaign strategy. You can optimize post visuals, hashtags or even edit post captions to get more likes and comments.

Check this #justdoit post by Nike where they got enough engagement because of the nice caption and video.

Hashtag performance analysis is a sure way of tracking down your competitor’s performance.

With the right Instagram hashtag statistics tool like Socialert, you get to have a closer look at what your competitors are doing in their hashtag campaign.

This way, you’d get a clearer vision of how to launch better performing hashtags for your brand.

How to avoid the spam look of your brand account.

Every brand needs to have a good image of their brand account but how?

By not using excessive hashtags.

Ordinarily, it’s quite reasonable to think that the performance of a campaign depends on the number of hashtags.

However, that’s not always the case.

When you use hashtags in excess, you risk making your account look spammy.

Excessive hashtags may look all cool and fancy, but it doesn’t do much!

Understanding why you should analyze Instagram hashtag performance isn’t the end of the world, you’ve got to know how to track the hashtags.

How to track hashtags on Instagram

Tracking hashtags on Instagram is quite simple.

You can opt for the traditional Instagram app if you wish to analyze your post hashtags too.

Tracking hashtags from the traditional app isn’t all that complicated.

All you need to do is…

  • Open the desired post
  • Tap on the “View Insights” icon
  • Navigate through the page to get a full data
  • Search for the impression metric, then click on ‘From Hashtags’ to identify the number of people who found your profile using the hashtags.

So you know impressions due to hashtag used in this post. You can check your posts one by one to check interactions due to hashtags you have used in your posts.

You can either use an Instagram hashtag post count tool like Socialert If you own branded hashtags.

Yes, using the traditional Instagram app is all fine, but you can take it a step further by running a thorough Instagram hashtag analytics using tools like Socialert to analyze all your posts at once with a specific branded hashtag.

Here’s how it’s done…

First, go to the Socialert homepage.

Input the hashtag on the space.

Since we’d be using #coronaravirus for this case study, we would input it on the space.

At the left-hand corner of the next page, move to the drop-down menu and select the ‘Instagram Hashtag’ option.

 

From the results above, you’d notice that an excellent analytics tool showcases metrics like…

Hashtag performance

By tracking down hashtag performance, you’d be able to identify what’s working and what’s not.

Also, you get to identify the performance of each hashtag, which will, in turn, help you to make a more informed decision.

Engagement

Do you want to know the number of likes and comments on each post? Then an analytics tool like Socialert would be of great help.

Top mentions

One fascinating feature of Socialert is the possibility of tracking down top posts with your hashtag.

That’s not all…

You get to track down posts with a similar hashtag as yours.

One more thing…

Socialert helps you to identify the perfect time to publish your content on Instagram.

All in all, the Socialert tool helps you to track your hashtag, track your competitor’s hashtag, and pretty much perform other kinds of Instagram hashtag research on the web.

Tracking hashtags used on Instagram stories

Aside from tracking hashtags used on an Instagram post, you may choose to track hashtags used on Instagram stories.

The thing is; tracking hashtags used on Instagram stories is not quite possible.

Why?

Because Instagram stories work on a different algorithm from the regular posts. However, Instagram app provides Instagram story analytics similar to post analysis where you can check performance of each Instagram story.

Now you know how to measure and track the effectiveness of Instagram hashtags; the next step is to understand how to hashtag research the right way.

How to perform hashtag research for a campaign

Thorough hashtag research is a sure proof way to ensure that you use the best hashtags for your campaign.

To do this, you’ve got to find the right hashtags that are trending at the time of your campaign.

Other reliable ways of doing thorough hashtag research include…

  • Identifying various hashtags that are related to the keyword
  • Ensuring that the hashtags are not banned
  • Note the number of posts that uses the hashtag(s) you intend to use
  • Create a hashtag and include it in your bio. This helps to popularize your brand.

For instance, Coca-Cola did a fantastic job of launching the #ShareaCoke campaign.

Since customers tend to respond well when a brand’s message is personalized, the Coke brand had to come up with a creative way of connecting with their customers on a personal level.

You’d see that the #ShareaCoke campaign is casual, and there is a low risk of getting banned.

Always is the next brand that uses trending issues for their Instagram campaigns.

As you are probably aware, women empowerment is a global movement. 

Who wouldn’t want to empower the girl child?

 

The #LikeAGirl hashtag campaign not only supports a societal issue, but it also boosts the awareness of the Always brand.

Here’s the thing; hashtags like these tend to explode real quick.

Why?

Because it addresses social issues, and folks who are in support of the message would pretty much share the post. This will, in turn, boost your campaign reach.

Conclusion — Measure your Instagram hashtags with the right tools

Instagram is one of the best platforms used to drive engagement, grow more following, and build more brand awareness.

One way of growing a good following on Instagram is by using Hashtag marketing.

But to get the most out of this strategy, you’ve got to understand how to measure the effectiveness of Instagram hashtags.

To measure the effectiveness of Instagram hashtags, you’ve got to understand how to track down hashtags with the best analytics tools.

Also, you’ve got to have the knack of identifying the right hashtag that would work for you.

What’s next?

If you have launched an Instagram campaign before? What tools did you use to measure the effectiveness of your hashtags please share in the comments below?

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