A Complete Guide to Instagram Analytics For Marketing
With more than 800 million active monthly users, Instagram is one of the biggest social media platforms in the world. Even though it is owned by Facebook, an average Instagram post gets 10 times more engagement than Facebook.
Not just that – on an average, an Instagram post gets 54 times more engagement than Pinterest and 84 times more than Twitter. This is what makes it one of the most significant social media platforms of the present time.
Needless to say, if you are not on Instagram already, then you are certainly missing out on something. Just like other social media platforms, Instagram also allows us to get insightful details about our content.
You can easily get the post reach, engagement, and other important metrics using Instagram Analytics. Though, a lot of people are not aware of the native Instagram Analytics tool.
In this post, I will teach you how to make the most of Instagram Analytics in no time.
How to get started with Instagram Analytics?
Unlike other platforms like Twitter or Facebook, Instagram Analytics is only exclusive for business profiles as of now. To enable Instagram Analytics on your profile, simply follow these steps:
#1. If you don’t have a business profile yet, then go to your account settings and tap on the “Switch to Business Profile” option.
#2. Now, to start Instagram for Business, you need to connect your Facebook account to it. Tap on the provided option and grant Instagram the needed permissions (to access your Facebook account information).
#3. Once your Facebook account is connected, Instagram will provide a list of all the Facebook pages that you manage. Simply tap on the page that you wish to connect to your Instagram account.
Since Instagram business profiles are linked to Facebook, you need to have a Facebook page beforehand. After having an Instagram business profile, you can run ads and get the analytics access easily. To view the analytics for any post, just tap on the “View Insights” button at the bottom of the post.
You can also go to your profile and tap on the analytics icon to get an in-depth report.
You will get report like this
What Insights Do I Get?
Once you visit the Instagram Analytics section, you will get comprehensive information about your followers, the overall reach of your content, the live video views, and so much more.
Instagram automatically segregates these metrics on the basis of your audience, the type of content, and more. As of now, all the insights can be distinguished under these categories.
To start with, you can obtain the insights related to your profile in general. These metrics can further be customized according to a specific duration.
- Follower count: The total number of users following your account
- Impressions: The cumulative times all the posts are seen by users.
- Reach: The total number of unique times the posts are seen.
- Profile views: The times your profile has been viewed.
- Website clicks: The total number of times someone tapped on the URL link mentioned on your profile.
- Posts: The total number of posts published.
- Mentions: The times your handle is mentioned in someone else’s Instagram post.
- Email (or call) clicks: The total number of times the email (or cell number) mentioned on your profile is tapped.
- Branded hashtags: The total number of posts having your brand’s hashtag
To know more about your audience and the related demographics, you can use these metrics.
- Gender: The distribution of your followers as men or women.
- Locations: The top five countries or cities where your followers are from.
- Age: The distribution of your audience on the basis of their age.
- Followers (Days): The days when your followers are active the most.
- Followers (Hours): The most active hours for your Instagram followers.
To help us analyze the performance of each post, Instagram provides the following analytics.
- Impressions: The total times a post has been seen on Instagram.
- Reach: The total number of unique times the post has been seen.
- Likes: The total likes (hearts) the post has received.
- Comments: The total number of comments on the post.
- Saved: The total times the post has been saved by users
- Engagement: The total number of likes, comments, and saves on a post.
- Views (for a video post): The total number of times a video post has been seen by others.
Besides posts, we can also gain an in-depth analysis of the Instagram stories as well. Here are some of these metrics.
- Impressions: The total times a story has been viewed by your audience.
- Reach: The total number of unique users who have seen your story.
- Exits: The number of times someone tapped an exit button (returned back) on your story
- Replies: The total number of replies a story has received.
- People: A list of all the users who have viewed your story.
Live Video Insights
As you know, we can also start streaming live videos on Instagram. The tool provides basic analytics for live videos as well.
- Viewers: A list of all the users who watched your live video at the selected time.
- All viewers: A list of all the users who saw your live video at any given time.
What Can I Do With Instagram Analytics?
As you can see, the native Instagram Analytics tool provides such in-depth information related to your posts, profile, followers, and so much more. There are so many ways to use these insights in your favor. To start with, give these thoughtful suggestions a try.
#1. Understand your audience
One of the most evident uses of the Instagram Analytics is that we can know more about our audience easily. Just visit the Analytics section to know the distribution of your audience on the basis of their gender and age. Furthermore, you can know the top location of your followers. This will let you draft the kind of content that would target your audience in a better way.
#2. Know when to post your content
Besides providing a basic breakdown of your audience’s demographics, the native tool will also let you know the days as well as hours your followers are most active on the platform. Just tap on the respective option and view the histogram for the same. In this way, you can determine the best time to post your content so that it can reach out to maximum users.
#3. Identify the top performing content
As you know, the analytics tool can help us analyze the overall performance of our posts. It provides us metrics like impressions, reach, engagement, etc. related to our content. Furthermore, you can identify the top posts on your profile as well. There are all kinds of filters that will let you know the exact insights for the provided time duration.
You can analyze your photos, videos, or all content on the basis of its engagement, likes, reach, impressions, comments, and views. As of now, the duration can be anywhere from 7 days to 2 years.
#4. Check if your CTA is working or not
If you have a business profile on Instagram, then you can add multiple Call to Actions on your profile as well. A lot of brands use Instagram to sell their products and reach out to their audience directly. If you have the same motive, then you should go to the analytics section and analyze the website clicks for the provided time duration.
In the same way, you can know about the number of times your email or phone number was tapped. This will let you analyze whether your current marketing strategy is working or not. It will also help you come up with more engaging CTAs.
#5. Examine the visibility of your profile
Besides lead generation, a lot of people use this social media giant for brand promotion as well. If you want to create a distinctive brand presence, then you should know how many people have visited your profile. The analytics section will let you know the profile visits within a certain time frame.
Additionally, you can also analyze the visibility of every post as well. This will let you know how many people have landed to that post from your profile, hashtags, or dashboard.
#6. Make the most of Instagram Stories
Instagram Stories started as a competition to Snapchat, but it soon surpassed the daily active users of Snapchat. Instagram Stories can be used in numerous ways and help us communicate with our audience. Though, there is hardly any tool that provides the analytics for Instagram Stories as well as the native platform.
After visiting the insights for Stories, you can know the reach, engagement, replies, and more for the provided duration. You can also know which story had the most exits so that you can come up with more engaging content in the long run.
#7. Analyze the performance of every post at a glance
Besides extracting the details for your top performing content, you can also analyze every post individually as well. Just tap on the “View Insights” option located at the bottom of the post. This will let you know about its total likes, comments, reach, saves, and more.
There is also a section of “Discovery” here that will let you know how your post was discovered by your audience. That is, from hashtags, profile, dashboard, or any other medium. You can also know what actions were taken by your audience on the respective post as well.
These are only a handful of ways to use the Instagram Analytics. Furthermore, you can extract plenty of data from the native platform and do so much more. There are also a few third-party Instagram analytics tools that can further help you. For instance, if you wish to monitor a hashtag on Instagram, then you can try our tool Socialert too.
This Instagram tracking tool will let you monitor the provided hashtag on a real-time basis. It has a user-friendly dashboard that will let you known extensive details regarding the hashtag you wish to track. In this way, you can measure the performance of your hashtag and can even track your competitors as well.
Socialert has an inbuilt analysis tool that will let you obtain all the vital information related to your hashtag. You can further discover the top users and influencers associated with a hashtag. The timeline distribution will let you have a quick glance at the overall performance of your content. Furthermore, you can even export this information and obtain details related to historical data too.
Now when you know how to make the most of the Instagram analytics, you can certainly take data-driven decisions and come up with a better marketing campaign. Since Instagram is an evolving platform, it is important to stay updated and have all the insights ready.
Even though the platform has a native analytics tool, Socialert can further help you in more ways than you can imagine. From competitor analysis to identifying top influencers, there are so many things you can do with Socialert. Go ahead and try this advanced Instagram tracking tool and feel free to share your feedback in the comments below.