Step By Step Guide To Use Hashtag Holidays For Your Brand
Truth be told, social media has become such an important part of running a business in the last few years.
It might sound like a hasty generalization, but it is safe to say that if your company isn’t on Facebook, Instagram, or any other social platform, you might as well not exist.
After all, social media allows businesses to be known, to reach and attract the right audiences, and to speak to them directly. No amount of above-the-line marketing means can do as much for so little than social media can.
Making sure that your social channels are updated with relevant content should be part of your marketing strategy. While having social profiles are non-negotiable, keeping it topped up with posts on a regular basis ensures that you remain on your potential customers’ top of mind.
With that said, we understand that figuring out what to post can be difficult. Moreover, creating relevant content that people would be able to see is challenging especially if you have to accomplish it on your own.
If you are struggling to create posts, one type of post that you can always lean on are hashtag holidays. Hashtag holidays provide relevant content that is easily searchable.
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- What are the Hashtag Holidays?
- Hashtag Holidays And Your Brand
- Common Hashtag Holiday Mistakes
What are the Hashtag Holidays?
If you are at all on social media, you have probably noticed people using specific hashtags for specific holidays. Hashtags like #EarthHour, #Connect2Earth, or #WomensDay allow consumers to connect with brands that share similar interests and passion.
As a business, maximizing the potential of hashtag holidays to raise awareness regarding your company is an easy way to reach clients and customers who have yet to come across your brand. It is an effective way to reach your target audience without having to invest too much of your time and money.
Check this tweet from Adidas Twitter Account
— adidas (at 🏡) (@adidas) March 8, 2017
Nevertheless, there are ways to truly maximize the reach of hashtag holidays. Using celebrations as a means to market and advertise isn’t a once size fits all.
Hashtag Holidays And Your Brand
Define Your Brand Personality and Stick to It
The importance of determining your brand personality extends beyond the use of hashtag holidays or even social media. Your brand’s voice should be reflected in every content, even a business email, that your business sends out. It has to be cohesive and consistent. And it has to be for a defined specific audience.
(If you still are having problems determining your target market, SociAlert has this blog for you to read.)
As such, figuring out the hashtag holiday that your company participates in should take your brand’s personality into consideration. For instance, if you are a business that champions women’s rights like the clothing and lifestyle brand Wildfang, participating and creating content for International Women’s Day and using the appropriate hashtag is in line with the brand.
Check their comment with #IWD in the below post
Create Relevant or Entertaining Content
Most companies are under the impression that so long as they produce content, any content, they remain relevant in the eyes of their potential clientele. Unfortunately, this cannot be farther from the truth.
Audiences now are more discerning. In the last few years, they have become privy to so much information online that they tend to actively ignore accounts and brands that create posts that have no value to them.
With that said, not all hashtag holiday posts have to be educational and useful. While it would be great to provide actionable value, producing entertaining, funny, or even just adorable content is enough.
Take this #WorldWildlifeDay post from The Slow Living Company for instance
View this post on Instagram
‘It doesn’t matter how slow you go, just don’t give up’ #wednesdaywisdom ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo Credit: @slothlovers_ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #theslowlivingcompany _____________________________ . . . #slothwisdom #wisomwednesday #wednesdaywisdoms #happyhumpday #humpday #sloth #slothpic #slothmeme #slothquotes #slowliving #slowlivinglifestyle #slowlivingforlife #slowlivingmovement #theartofslowliving #theartofslowing #zerowaste #zerowastelife #zerowastehome #zerowastefeed #sustainableproducts #plasticfreeproducts #worldwildlifeday #vegan
If there is anything that we at SociAlert are sure of and believe in it is that tracking and measuring the results of your hashtag campaign, in this case using a hashtag holiday, should always be part of your marketing plan. After all, we are sure you want to know how much your efforts have paid off.
Unfortunately, not all businesses put enough importance on tracking the results of their campaign. For most, measuring analytics is too complicated of a task. However, there are ways brands can make the process of tracking less tedious and more understandable. For instance, using applications and websites like SociAlert would allow you to visualize the performance of a campaign. Creating graphs and charts from data can make numbers less overwhelming.
Learn from Hashtag Metrics
So, you have tracked your campaign and were able to visualize and create graphs and charts – what now?
The main purpose of a well-documented hashtag holiday campaign is to find a means to recreate the results. Who doesn’t want to gain followers, engagements, and leads every time they use a hashtag, amirite?
In order to this, analyzing the hashtag report data and customizing your future campaigns based on hard facts should be your natural next step. It is all about listening to the reception and the feedback you are getting from your audience.
Common Hashtag Holiday Mistakes
All Holidays, All the Time
We understand that you want your company to be up-to-date with what is new and topical at all times. While there is merit in having fresh content regularly, insisting on creating posts for every hashtag holiday, even if it isn’t relevant to your brand, is a big faux pax.
Askderm used #christams holiday hashtag but they could not create engagement since post want not much relevant to the brand image.
View this post on Instagram
Looking for the perfect #gift for the person on your list that has everything? Let askderm help from the comfort of your home. Link in profile. #askderm #askdermtips #askaskderm #holiday #holidays #beautyblogger #giftguide #holiday2015 #xmas #christmas #skincare #antiaging #beautytools #christmas #giftideas #beauty #product @foreo @aveneusa @mynuface
At the end of the day, your clients are smart people. They would know that you are exploiting a holiday that has nothing to do with your business. You wouldn’t want to be *that* brand.
Identifying the right hashtags is essential to your social media marketing strategy. However, it should be only a part of your plan. Above all, creating content that is riveting and useful should be your priority.
Your posts should always be aligned with your brand personality and message as well as the needs and wants of your target audience.
Check below post with many hashtags but the content is not the priority. It resulted in no engagement for the brand.
View this post on Instagram
🥧 or 🍕 or 𝟑.𝟏𝟒? What's your favorite type of pi? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let us know if the comments below👇 #piday . . . . #mycinemalightbox #cinemalightbox #lightbox #lightboxquotes #piday2020 #pieday #pizzaholic #pizzaforever #pizzapie #pizzalife #pizzapizzapizza #pizzagram #pizzaislife #pizzalovers #pizzalovers🍕 #pizzaslice #pielover #piesofinstagram #foodflatlay #foodiesofinsta #foodie_features #foodieforlife #foodielove #flatlayoftheday #flatlayphotography
Hashtag holidays are a great way to generate traffic to your social media platforms. They are a great means to get your brand known and noticed. Nevertheless, it is still all about learning how to make hashtag holidays work for your brand. Taking cues from the steps above would ensure that you make the most out of this marketing strategy.