Okay, we’ve all read the articles and blog posts that say the amount of Twitter followers you have is a “vanity metric” that doesn’t really count. But is this accurate?
The truth is, nearly half of all marketers say Twitter is their go-to social media network for engaging with their customers. If this is the case, it seems that wanting to grow your Twitter followers is something business owners should care about. Vanity? No. Necessity? You bet.
When it comes to getting more Twitter followers, a quick Google search will turn up countless strategies, some effective, some questionable, and some downright BAD! To help you out, we’ve put together this guide that outlines 10 of the BEST ways to get more Twitter followers. Some strategies will lead to quick gains, others will take a bit longer, but all tips on this list will lead to real growth from followers who want to hear from you.
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Each social media platform requires a different content strategy. Without question, Twitter requires more frequent posting than, say, Facebook, or Instagram. So how often should you be posting to your twitter account?
According to data from @CoSchedule, anywhere between three and seven posts per day seems to be the “sweet spot” when it comes to engagement.
Now you may feel slightly overwhelmed at the thought of posting so much or wondering what kind of content you’ll need to come up with. To start, the golden rule of posting content on Twitter is to make sure you don’t make all of your posts self-promotions. Think in terms of sharing relevant industry articles, interesting statistics, breaking news, and personal updates.
SociAlert lets you spy on your competitors so you can see what content of theirs went viral. This is a great way to generate ideas for your own content strategy.
The sky is really the limit when it comes to what to post, so use your creativity and think in terms of what your followers will find truly valuable. In other words, don’t post for the sake of posting.
Get the Timing Right
Now, if you’re going to take the time to develop relevant content your followers will profit from, it doesn’t make much sense to post this content when your followers are offline sleeping. Doing so certainly won’t help you gain any new followers.
Research indicates brands usually see the most post engagement during weekdays in the afternoons.
You can also analyze your twitter account and competitors twitter accounts to analyze the best time and day to post on twitter. Here is a report for @socialertdotnet twitter account which proves that weekdays afternoons are the best for engagement.
Of course, you’ll want to do some testing yourself to see when your audience is most receptive. But generally speaking, timing your posts just right will help you gain exposure.
The content you post will be seen by your followers. But the goal here is to get you, new followers. If you want new people to see your content, then you’ve got to make your posts searchable.
Hashtags are almost like SEO for Twitter. They collect and organize content around one single keyword or phrase. And data has now pointed to the fact that Twitter posts with hashtags typically receive up to 12% more engagement than those without.
Source – Social Media Today
Adding one or two hashtags is a quick and easy way to increase the likelihood of new followers finding your content. Here’s an example of how you could effectively add a hashtag to your content:
“The measure of who we are is what we do with what we have.” ~Vince Lombardi #WednesdayWisdom.
Need some help coming up with hashtag ideas to use? SociAlert lets you easily track competitor hashtags to find relevant hashtags to use in your own posts.
Make Your Content More Visual
You may have heard that Tweets containing visual content typically receive more likes, shares, and retweets than those posts without images. Now we’re not suggesting that every single one of your posts has an eye-catching image. But it would be wise for you to make sure 2-3 of your daily posts do include images. Why exactly do images work so well?
Words have a lot of power. They can tell stories and get your followers to think and feel a certain way, but when it comes to stopping their scroll, words have no power at all. But images do. Images make people stop and take notice of your post.
We use images all the time to help grab our followers’ attention.
Step By Step Guide To Increase Real Instagram Followers
💡Develop a good strategy
📲Optimize your Instagram account
📆Develop a content calendar
👉Eliminate fake Instagram followers
— Socialert SM Team (@SocialertT) September 30, 2020
GIFs also work amazingly well to not only grab attention but also to entertain your readers.
Another visual to consider: INFOGRAPHICS. Data suggests that Twitter posts that include infographics get shared three times more often. Infographics are loved by so many people because they share valuable information in a visual way. This makes for quick learning.
And when it comes to attracting new followers, you simply can’t go wrong with sharing video content. Video content is likely to be shared six times more than a typical text-based tweet.
Did you know that up to 15% of tweets are suspected to be bots? This results in many consumers on Twitter being leery about following anyone new.
To circumvent this problem, you’ve got to convince potential followers you are a human and not a bot. To do this, you’ll need to optimize your profile to make it friendlier to new followers.
Ideally, if you’re not using a high-res brand logo, you’ll want to use an unobstructed facial photo that is friendly and appealing. Secondly, it’s important to use relevant tags, industry keywords, and location information in your profile as well. And it never hurts to give people a sense of your personality.
Check out how Rand Fishkin, founder of MOZ, has successfully optimized his profile, making it easy for new followers to get excited about the content he will share.
Simply put, getting your profile right will help you attract new followers. So take a look at yours and make the necessary changes.
Pin Your Best Tweet at the Top of Your Page
You know what they say: you only get one chance to make a first impression. People are busy, and social media has generally killed the human attention span. So if you want to show potential followers you’re worth following, then be sure to have your strongest content right up at the top of your account. It could be your latest promotion or your most popular tweet. Whatever it is, just be sure it’s high quality and gives people a reason to hit that FOLLOW button.
Include Your Twitter Handle in Your Email Signature
How many personal emails do you send out a day? Does your organization leverage the power of email marketing? How many emails do various people on your staff send? Think of how many potential followers you are engaging with daily.
It’s important that you include your Twitter handle in your email signature. Heck, go ahead and include it in all of your outgoing communications such as business cards, newsletters, and take-out menus. If you already have an audience on one platform, it’s a good idea to try and pull them over to Twitter.
Often you’ve got to give to get, so follow other Twitter accounts. But don’t be random about it. Make sure you select accounts that are relevant to your brand and industry. Be intentional with your selections and follow those people or businesses you are truly interested in. Since you are putting out such great content, posting at ideal hours, and using images often, there’s every chance that many you follow will want to follow you back.According to research by @keithkeller follow 60 people for 60 days and 74 % of people will follow you back Click To Tweet
And while we’re on the topic of following others, there will be those times when you notice some of your followers may unfollow you. It’s important to understand exactly why you have been unfollowed so you can stop it from happening again in the future.
Are you tweeting too much? Not enough? Does your content lack value? Are you “selling” a lot of the time instead of helping? Get to the bottom of it so you can hold onto the followers you’ve worked so hard to get!
Monitor and Respond to Mentions and Replies
At the end of the day, social media is really all about building and nurturing relationships. To do this, you’ve got to take part in the many digital conversations going on. And to do THAT you’ve got to monitor your mentions.
Here is one example where one of the customers mentioned hashtag and brand responded to the tweet
Socialert twitter monitoring allows you to keep track of how your brand mentions are being used by your audience. Get instant analysis whenever your brand and keywords are mentioned. This will help you engage with your current followers as well as recognize the kind of content that might attract new followers.
How Will You Grow Your Twitter Following?
Growing your Twitter following doesn’t have to be difficult. It really all boils down to having a solid plan for your content, optimizing your content, as well as your profile, and engaging with others.
If you’ve been struggling to grow your followers, start with these tips. And leverage the power of Socialert to help you analyze Your twitter account followers, as well as other accounts, to know exactly what kind of content and hashtags will bring you the best results.