Following and tracking your social media mentions is very important. Do you know how many Twitter mentions your accounts are getting per day? How are you keeping track of those mentions? These are two very important things to ask because they are vital to identify those who may become customers...

Twitter is a well-known social networking service that allows users to share and send short 280-character messages that are named tweets. According to recent numbers, Twitter is currently on top of the leading social media networks across the globe consisting of active users. In the last quarter of 2018, Twitter...

In our digital era, using social media has become one of the most popular and effective ways to reach a large number of people and engage them with your products.   While brands have found numerous ways to take advantage of social media platforms to promote their products and build...

Twitter is certainly one of the front-runners of the present digital marketing scene. After all, it has changed the way brands communicate to their audience in the present world. It might not sound surprising that over 85% of the global leaders and brands use Twitter to share their ideas and interact...

Social media is being used across a wide range of industries, but not always to great effect. One of the biggest problems seems to be that companies often can’t determine the impact that social media is having - and so don’t invest in it to nearly the degree that the...