As one of the largest social media platforms on the planet, Twitter not only connects brands to potential customers but it's also the right platform to help you build a solid online reputation and boost trust with your audience. To do that, you've got to know how to monitor a...

As one of the leading social media platforms today, Twitter is one of the ideal places to grow your audience, boost your brand's visibility, and build a solid reputation online. To achieve all these objectives, you'd need to have a staggering number of followers on the platform. Having a massive...

A twitter contest is one of the sure ways of attracting new customers, growing your brand awareness, and dominating on the platform. To get the most out of it, you've got to make it fun. Yes, if your twitter contest is not fun, then you're pretty much wasting your time....

The Nike brand has a knack of making their Ad campaign go viral. Last September, the slogan "believe in something even if it means sacrificing everything. Just do it" was launched. Yeah! It generated lots of vibes across the internet, but that didn't stop the #JustDoIt and #BoycottNike from going...

Following and tracking your social media mentions is very important. Do you know how many Twitter mentions your accounts are getting per day? How are you keeping track of those mentions? These are two very important things to ask because they are vital to identify those who may become customers...