While most brands are aware of the importance of using hashtags to boost their social media campaigns, not everybody is aware of the benefits of using hashtag analytics. Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to...

Trending a hashtag on Twitter can be tirelessly difficult, even though it’s not impossible. There are many factors that play a crucial role in virality. And even if you get a hashtag trending for a few hours, you cannot do that everyday. On the other hand, there are always hashtags...

Have you been hoping to get more targeted followers on your brand’s social media page but nothing seems to be working? Influencer marketing can be the answer to that problem. By working with an influencer on a hashtag marketing campaign, social media marketers don’t just bring in more followers, but...

Do you use hashtags and hashtag tracking tools in your social media campaigns? If you don’t use hashtags then you should start using them immediately because the right hashtags in your posts can allow you to reach a wider audience. Also you should  use customized branded hashtags along with the generic ones. In this...

Running a hashtag campaign is probably the most exciting thing any marketer can do on social media. Over the last few years, I got to run a few interactive digital marketing campaigns, particularly on Twitter, with my social media team. Though, just like every other thing on social media, the...