Truth be told, social media has become such an important part of running a business in the last few years. It might sound like a hasty generalization, but it is safe to say that if your company isn’t on Facebook, Instagram, or any other social platform, you might as well...

Hashtag marketing is arguably one of the most crucial subjects in the marketing industry. A good number of online marketers are pretty much skeptical of the right placement of hashtags. In the last couple of years, marketers have been faced with lots of questions like Should hashtags be placed on...

Hashtag marketing is much more than inserting a couple of hashtags into every post you publish online. Social media is growing at a breakneck pace, and if you want to grow your business online, then you've got to understand what hashtag marketing is, and how to implement it for your...

The Nike brand has a knack of making their Ad campaign go viral. Last September, the slogan "believe in something even if it means sacrificing everything. Just do it" was launched. Yeah! It generated lots of vibes across the internet, but that didn't stop the #JustDoIt and #BoycottNike from going...

Presently, Instagram sits as one of the most popular social media platforms, among other giants such as Facebook and Twitter. The popularity of Instagram is increasing continuously, with many new accounts opened every day. As of June 2018, Instagram has around 1 billion monthly active users. Almost 60% of Instagram...