Hashtags are well-known in the social media space. Hashtags are used to find related content primarily. They also increase the visibility of your content on social media. If used effectively, they can increase engagement on your social media posts, but if not, they can be a disaster for your brand....

It's no doubt that Instagram is one of the largest social media platforms in the world. It's also one of the best platforms to grow your audience, build credibility, and become an authority in your industry. Let's face it; one billion monthly active users is pretty impressive -- and you...

Okay, we’ve all read the articles and blog posts that say the amount of Twitter followers you have is a “vanity metric” that doesn’t really count. But is this accurate? The truth is, nearly half of all marketers say Twitter is their go-to social media network for engaging with their...

As one of the largest social media platforms on the planet, Twitter not only connects brands to potential customers but it's also the right platform to help you build a solid online reputation and boost trust with your audience. To do that, you've got to know how to monitor a...

A twitter contest is one of the sure ways of attracting new customers, growing your brand awareness, and dominating on the platform. To get the most out of it, you've got to make it fun. Yes, if your twitter contest is not fun, then you're pretty much wasting your time....