Hashtag marketing is much more than inserting a couple of hashtags into every post you publish online. Social media is growing at a breakneck pace, and if you want to grow your business online, then you've got to understand what hashtag marketing is, and how to implement it for your...

With over 3 billion users worldwide and its vast medium of digital interactions, social media platforms are truly one of the best tools that business owners can take advantage of. As such, recognizing the number of people who have access to the internet alone makes several entrepreneurs realize that these...

The Nike brand has a knack of making their Ad campaign go viral. Last September, the slogan "believe in something even if it means sacrificing everything. Just do it" was launched. Yeah! It generated lots of vibes across the internet, but that didn't stop the #JustDoIt and #BoycottNike from going...

Presently, Instagram sits as one of the most popular social media platforms, among other giants such as Facebook and Twitter. The popularity of Instagram is increasing continuously, with many new accounts opened every day. As of June 2018, Instagram has around 1 billion monthly active users. Almost 60% of Instagram...

Can you recall the pound (#) symbol circulating across various social media platforms like Twitter, Facebook, Instagram, and so on? Sounds familiar, isn’t it? Hashtags, whether you love them or hate them, are widely being used today on social media, and hashtag campaigns form one of the key elements of...