Friday, July 10, 2020
Social Media Tools

Best Social Media Analytics Tools For Marketing

The right social media analytics tool can dive out important insights capable of taking your social media campaign to the next level. But with the internet flooded with different varieties of analytics tools, it can be rather difficult to find the right one.

Lucky for you, we have put together the ultimate list of the top social media analytics tools in the market, and they have been divided into different categories, making it easy for you to choose.



Social Media Research Analysis

#1. Brandwatch

This is one of the marketers favorite tools for researching and monitoring brands in real-time. As the comments come in from users, the social media marketer can see whether the comments are positive or negative.

Brandwatch allows tracking of trending topics, comments, and anything else that may influence your brand.

Price :-You need to contact Brandwatch for personalized pricing.

Key Features

Mentions: Allows for real-time results when a client mentions brand or company.

Demographic Insights: Analyze by location, gender, profession, and more.

Historical Data: Brandwatch can produce historical data that is 100% accurate right back to 2006 on Twitter.

Used by major companies: Companies like Dell, WalMart, and Cisco use the tool.

Brandwatch works with all major social media websites, geographical social websites, and media.

#2. NetBase

NetBase can read millions of posts in 42 different languages. The tool processes posts 50-70% more precise than other social media analytics platforms. With everything accessible through a single platform, Netbase really makes it easy for social media managers to handle big accounts.

Price: You can contact NetBase for personalized pricing.

Key Features

Social Listening: Get an accurate picture of your global audience.

Crisis Management: Getting accurate and real-time data allows for crisis management. With the speed of social media, instant data allows for a situation to be handled before it becomes a crisis.

Custom Audiences: NetBase has the ability to let the social manager build and augment customized audiences based on age, a list of names, emails and more. Over 110 pre-built audiences to choose from.

Brand Passion Scores: Lets the media manager know what audience topics are receiving the highest scores, and of course, the lowest too.

#3. HowSociable

HowSociable is a pretty simple and sleek tool – You enter a username, and the tool will search for that username on a number of social media platforms, thus saving a lot of time and effort. Though, if the brand or user you are searching has different usernames on different platforms, then HowSociable might not be able to find the right results.

Price: Free

Key features

No sign-in required: There is no need to sign up, provide your email address, or connect HowSociable with any of your social media profiles to search analytics on the website.

Measures brand presence: Instead of just listing the number of followers, HowSociable measures the level of activity around the brand and provides a score out of 10.

Single search required: A single search on HowSociable lists metrics from all the major social media platforms.

Supports four free social media platform analysis: Without signing up, users can get marketing analytics information from four major social media platforms including Twitter, Facebook, YouTube, and LinkedIn. If you create an account, you get access to 12 platforms, and paid users get access to 36 metrics.

#4. Qunitly

Quintly is a rather new social media analytics tool which is mainly focused on measuring engagements and competitor benchmarking. The tool can analyze Facebook, Twitter, Pinterest, Youtube, Instagram, and blog analytics altogether.


Price:-You have to contact the company for a pricing quote.

Key features

Group profiles: Quintly allows users to group different social media profiles together, making it possible to compare two brands across different platforms.

Set custom metrics: Users can create custom metrics for each social media platform and thus also create custom dashboards.

Find key influencers: By analyzing your target audience, Quintly can also recognize key influencers that have approximately the same audience as you.

Competitive analysis: You can analyze your brand’s performance against the competitive to set a benchmark for performance.

Social Media Posts Analysis

#5. Buffer

With a sophisticated interface, Buffer can automate scheduling  your social media posts, including Facebook, LinkedIn, and Twitter. The tool allows adjusting posting frequency, setting a custom time for each post, and rearranging already scheduled posts.

Price :- Starts from free version.

Key Features

Custom Schedule for Each Platform :-  Social media engagement can vary greatly on different networks. With Buffer, you can create unique, custom social media schedules for every social media profile you own.

Optimal Scheduling :- Buffer uses Tweroid’s statistics to find the post suitable time for your posts when it can get the most likes or retweets.

Inbuilt Analytics Tool :- Buffer customized links help track how each post is doing, even if you are posting the same content more than once.

#6. HootSuite

Hootsuite started as a scheduling tool, but it also have great analytics capability for post scheduling as well other marketer may needIt is considered as one of the most reliable social media applications that every marketer should have in their list of must-have tools.


Price: There are different plans that one can use. The professional plan starts at around $10 a month.

Key Features

Automation :- Hootsuite is one of the best platforms to automate posting on social media. Simply use its dashboard to post updates on different platforms at the same time.

Measure your ROI :- The tool will help you take data-driven and smart decision with its real-time social analytics.

Risk Management :-With its reliable updates, you would be able to avert a crisis and manage an unforeseen risk easily.

Currently, it is integrated with 35 popular social media platforms and will definitely save your time to manage different platforms from its centralized dashboard. It is used by brands like Virgin, Orange, Monster, Australian Open, Wiley, and a lot more.

Social Media Content Analysis

#7. Simply Measured

SimplyMeasured provides social media analytics to individuals, small and medium-sized businesses, and large enterprises. Its powerful content analytics tool makes it possible to see which posts and topics are doing better than the others.

Price :-You have to contact the company for a pricing quote.

Key features

Visually appealing graphs: The graphs you get with SimplyMeasured are easy to understand, whether you are new to the whole analytics scene or an experienced social media manager.

Reports can be downloaded: SimplyMeasured’s reports can be easily downloaded from its website as Excel or Powerpoint files.

Lots of free tools available: It is a paid tool, but still, SimplyMeasured provides a large array of free tools that you can use by connecting your social media profile with the service.

Analyses Twitter Customer Service: SimplyMeasured is one of those very few analytics tools that helps you monitor customer service on Twitter by analyzing the level of conversation, response time, and response rate.

#8. Sprinklr

With brands like Nike, CISCO, and HP using Spriklr, the tool has the ability to combine all your content management and social media analytics requirements into one.


Price :-You have to contact the service for a custom price quote.

Key features

Uses Yelp data: Sprinklr has collaborated with Yelp to get all its data which helps the social analytics tool predict brand presence and reputation.

Access control: For social media managers that work with big teams, Sprinklr provides access control by allowing the admin to restrict certain users or groups from accessing all the data.

Aimed at enterprises: Sprinklr combines content management with social media listening, and it is specifically built for large enterprises. At the same time, it might not be as suitable for individuals.

#9. BuzzSumo

Buzzsumo is a content analytics tool which helps users find their most shared content and also the key influencers on a certain topic.


Price: Starting at $79 per month

Key features

Drills shares for every URL: Any URL can be searched to find the total number of shares on all the major platforms including Facebook, Twitter, LinkedIn, Pinterest, and Google+

Easy filter options: Filter options allow you to filter the search results according to the type of content and the date it was published.

Advanced search: There are also advanced search options to check links from a certain subdomain, author, or shared by a Twitter user.

Free for first five searches: Buzzsumo allows free users five searches every day, and the search results are limited as well.

#10. SharedCount

SharedCount is a ‘lite version’ of Buzzsumo. It does provide the shared count of an URL like Buzzsumo does, but it isn’t quite as advanced as the former.

Price: Free

Key features

Free tool: SharedCount is a free tool with no daily search limit or limited search results.

Neat and minimal interface: The tool comes with a very neat and lite UI, making it easy to use it even on the slowest of the speed.

Bulk monitoring: Users can upload a list of URLs in bulk, which are then automatically monitored by SharedCount.

Reports can be saved as CSV files: All the checked URLS (including the bulk ones) are saved in the URL dashboard. From there, users can choose to export the results to a CSV file.

Social Media Traffic Analytics

#11. Piwik

An open source and self-hosted analytics software, Piwik is a tool which helps you analyze your website traffic in-depth.

Price: Free

Key features

Downloaded tool: Unlike the other tools on your list, Piwik is a downloadable tool which runs on Javascript API and is easy to configure.

A visually appealing competitor of Google Analytics: Piwik is a lite version of Google Analytics, if not better. The main advantage of Piwik is that you are in control of your own data.

Free: Piwik is a free tool if you download it on your system. But if you wish to use the cloud version then you will have to buy the pro version.

Add your own features: With its PHP based extension system, Piwik allows users to code and add their own extensions if they want to add a certain feature to the tool.

Twitter Analytics Tools

#12. Audiense

Previously known as SocialBro and powered by IBM Watson, Audiense takes data from your social media accounts and highlights the detailed personal traits of your followers or audience.

Price :- You have to contact the company for pricing.

Key features

Free: Audiense is a paid tool, but it also has a free Twitter analytics tool which anyone can use by directly signing up.

Segment audience by demographics: By analyzing your social media followers, Audiense segments the audience according to different demographics, influence, and other parameters.

Take bulk emails and find profiles: If you already have emails of your previous customers, then you can upload those bulk email addresses and find their social media profiles to target them and let them know of your brand presence.

Competitive research: Audiense can also analyze the presence of other brands, making it possible for you to check their presence and devise your social media strategy accordingly.

#13. Socialert

Socialert is a Twitter analytics tool which analysis hashtag campaigns, real-time tweets, and influencers. It can also analyze the top users and links shared for each analyzed hashtags.

Price: Starts at $9.95

Key features

Sleek graphic reports: The tool showcases the analysis results with clear and sleek reports, which can also be exported as Excel sheets.

Hashtag Analytics: Socialert can analyze any hashtag and list out all the mentions of it so that you can check all the top tweets and influencers.

Easy filtering options: The tweets for any hashtag can be filtered according to a particular date and time range.

Free trial: Socialert provides a free trial with no credit card details and gives you access to all the features.

Facebook Analytics Tools

#14. Komfo

Komfo provides Facebook page analytics with additional handholding, making it possible for you to manage your entire Facebook page with a great UI and in-depth reports.

Price:- Free

Key features

Spam score: Komfo shows negative feedback for each Facebook post as a percentage of total number of clicks, and recommends to keep this score below 5%.

CTR: While you might get the total number of clicks on each post under Facebook insights, Komfo gives a click through ratio for each post each post, which is the ratio of number of clicks with the number of people that saw the post.

Viral Amplification: Unlike Facebook, Komfo provides a Viral Amplification number which is the ratio of your number of followers and the number of people that saw the post.

Fan Penetration: For each post, Komfo also gives a fan penetration percentage which is basically the percentage of fans that each post is able to reach.

#15. LikeAlyzer

Likealyzer is a simple and free total which basically uncomplicates the Facebook Insights, allowing you to easily understand how your Facebook posts are doing.

Price:- Free

Key features

Grades each page: Every Facebook page is given a rank by Likealyzer out of 100 based on analytics and insights.

Provides tips for improvement: Likealyzer provides tips about when you should post more often and what types of posts should you send out.

No need to connect to your FB account: Likealyzer does not require users to connect their Facebook account or log in, making it possible to directly analyze just about any Facebook page.

Page comparison: The tool also lists out the top few Facebook pages which have the same rank and are in the same category as the page you are analyzing.

Socialert also provided facebook analytics tool for pages which you can use to analyze any facebook pahe

Instagram Analytics Tools

#16. Iconosquare

Created to give users complete control of their Instagram page, by allowing you to manage your followers and analyze each post and activity.

Price: Starting at $28 per year

Key features

Follower analytics: Iconosquare gives you an in-depth knowledge of your followers and unfollowers. It also gives you a very good idea of your target audience and its demographics.

Content engagement rate: The tool also shows the total content you have posted throughout the year, most used posts and hashtags, and daily density.

Provides helpful tips: Much like Facebook analytics tool Likalyzer, Iconosquare also provides tips on the best filters to use, top hashtags that can be included, and best posting time.

#17. InstaFollow

InstaFollow, as the name suggests, helps users view their Instagram followers and quickly identify their unfollowers as well. The tool also suggests users that you should follow.

Price:- Free

Key features

Easy to check follower growth: If you are in the process of building your Instagram page, then InstaFollow can report your daily follower growth, making it easy for you to see what type of posts are able to garner new followers.

Unfollow quickly: InstaFollow lists out all the people you follow that don’t follow you back, and you can instantly unfollow them with the click of a button, as compared to Instagram where you would have to go to each user’s page and unfollow.

Suggests popular hashtags: InstaFollow analyzes your pictures and suggests popular hashtags that can garner more exposure to your Instagram posts.

Find influencer: The tool also suggests influencers who use the same hashtags as you and post similar pictures that you should follow to get more traction.

Social Analytics  Tools By Platforms

#18. Pinterest Analytics tool

Available for business account holders of Pinterest, this in-built tool helps users analyze how their pins are performing on the platform and the overall growth of the Pinterest board.

Price :- Free

Key features

Analyze follower growth: The tool allows users to see their daily and monthly follower growth to analyze what posts are gaining more traction.

Engagement rate: The engagement rate is the percentage of pins with respect to at least one repin.

Virality score: The virality score on Pinterest is the ratio of repins to pin. It gives users an idea of how well the post is doing with the followers and how quickly it is gaining popularity.

Clicks to website: The main reason why image pins are added on Pinterest is to gain traffic to their website. Pinterest’s built-in tool helps analyze just that by listing the number of hits.

#19. Facebook Analytics tool

Facebook’s built-in analytics tool provides users access to in-depth insights about their posts, ads, audience, and published events.


Price :- Free

Analyze Facebook ads: One of the best advantages of Facebook analytics tool is the in-depth analytics about how each ad is performing against its target audience.

Report for each post: For each published post, the tool provides real-time analytics of the reach, number of clicks, and engagement.

Insights about page fans: The tool also provides analytics about the page’s fans, making it easy for digital marketers to understand their target audience.

Event analytics: For brands that often post about events, Facebook also provides event analytics.

#20 Twitter Analytics

Analytic apps for Twitter have been around for many years, but Twitter released its analytics dashboard only in 2015.

Twitter Analytics is the only tool  which can show you the number of impressions per tweet. It also mentions engagement rate, which can be drilled further to see what kind of engagement was the most popular among users – retweets, likes, profile clicks, link clicks, and detail expand.


Price :- Free

Get monthly reports :- Monthly and tweet-wise summary makes it easy to analyze everything in one go

Compare Followers :-   The ‘Audience’ tab helps compare your followers with other target audiences

Upcoming Events :- Event tab lists out all the popular events in the coming month, which will garner traction.

In conclusion

There is no single best social media analytics tool, whether you are a marketer or an individual. Instead, we recommend reviewing your budget and requirements to find the right tool. You can also use a combination of tools if they fit your requirements.

Which one of these social media tools have you used. Let us know.

1 Comment

  1. Very comprehensive list – you never fail to impress with the wealth of analytic tools you research.

    From my experience using social media professionally, I would definitely agree with Pankaj, and recommend that if you’re using social media professionally to at least research into which tools would be an asset to your efforts. Because of how time intensive social media management can be, the time savings alone makes sense. More importantly though, many of the right tools can be a great way to get incites into what’s working best for you and help give you ques into where you may need to begin to adapt or potentially even pivot in a new direction with your efforts.

    Great job as usual my friend!

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