Sunday, October 20, 2019
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10 Social Media Stats That Will Blow Your Mind

10 social media stats that will blow your mind

You might be wondering how drastically marketing era has changed from print media to digital media. The first television ad was broadcasted in 1941 in America. At that time, nobody would have ever thought about social media. However, since its evolution, it has been mesmerizing each one of us.

And now, with the growing usage of the internet over mobile phones, social media has become the kingpin of the marketing industry. Or, we can say it is playing a pivotal role in the growth of businesses.

10 social media stats that will blow your mind

With the growing popularity of social media, the number of social media platforms has also risen. We have made a collection of important statistics about some of the popular social media platforms. This collection will help you find out various aspects with the help of which you can orient your efforts.

Enlisting 10 Social Media Stats for each of the Popular Social Media Marketing Platforms

A. Facebook:

facebook social media

You won’t require an explanation to what Facebook is or when it was founded, who is the founder?? etc. etc. It’s a popular history. But, the thing which is creating a buzz now is that the platform has helped businesses reach great heights. This platform is crème de la crème of social media.

Let us now have a look at some of the important social media stats of Facebook.

1.  There are 100,000 friend requests every 10 minutes
2.  There are 1 billion mobile app links enabled on Facebook
3.  Every 15 minutes, there are over 49 million posts, to be precise 49,433,000 or 3 million posts per minute
4.  79% of all users are accessing Facebook from their mobile.
5.  Nearly 69% of Facebook’s ad revenue comes from mobile advertising
6.  Every minute there are over 500,000 Facebook likes
7.  Facebook drives nearly 23% of the website traffic

B. Twitter

twitter social media

A sweet bird chirping unanimously or the cunning vulture yapping – all heard at a single platform – Twitter. This social media platform, with the limit of 140 characters for a message, has grown to huge popularity in recent years.

From television stars to great politicians; from mere housemaids to great marketers – all like to tweet on Twitter. Without even gathering at public assembly all our gossips, opinions, music, etc. are passed around the world with Twitter.

Let’s have a quick look at some of the interesting social media stats of Twitter that might help your business grow faster.

1.  Approx 20 million are fake Twitter users.
2.  About 71% of tweets are ignored and only 23% generate a reply.
3.  81% millennial check Twitter at least once a day.
4.  There are 391 million Twitter accounts with no followers.
5.  81% Twitter user has less than 50 followers.
6.  29% promoted tweets boost offline sales.
7.  63% of brands worldwide have multiple Twitter accounts.
8.  21% of the global internet population uses Twitter, with the largest growth in Hong Kong.
9.  80% of Twitter users have mentioned a brand in a Tweet
10. Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.

C.  LinkedIn

Linkedin social media

Founded in 2002, this platform has gradually become a must to use thing among professionals. Be it marketers, artists, educators, fashion professionals – all prefer to be connected to one another professionally. Undoubtedly, LinkedIn has given that space to the professionals. However, it has also become the most used platform for the social media marketers. They use it for most of their marketing, eventually growing the businesses.

Below are listed some important social media stats of LinkedIn that can be really helpful to you.

1.  80% of B2B leads come from LinkedIn
2.  46% of social media traffic coming to B2B company sites is from LinkedIn
3.  10 pieces of content is consumed before a purchasing decision is made
4.  57% of all those who visit LinkedIn do so on the mobile device
5.  70M LinkedIn Slide Share reaches 70M unique visitors a month
6.  More than 3 million have created a company page on LinkedIn
7.  Average users spend 17 minutes on LinkedIn per month
8.  59% of LinkedIn users don’t visit Twitter
9.  Post ended with question receives 50% more engagement
10.  13% LinkedIn users don’t have Facebook account
11.  There are total 1.5 million LinkedIn groups.

D. Instagram:

Instagram social media

This super cool photo sharing free mobile app was launched in 2010 exclusively for the iOS operating system. It has become indubitably a top sought after social media platform amongst its rivals. According to April 2017 TechCrunch report, Instagram has over 700 million monthly active users. Well, it has attained appreciable reputation in just 7 years. Marketers now seek Instagram to market their businesses. Here we have jotted down some important Insta-Stats for you to ponder upon.

1.  Six in ten online adults have Instagram accounts
2.  7 out of 10 hashtags on Instagram are branded
3.  Instagram videos posted at 9 p.m. get 34% more engagement
4.  70.7% of US businesses are using Instagram in 2017
5.  80% of Instagram users follow at least one business on Instagram
6.  Instagram expects to accrue $4 Billion in Mobile Ad revenue in 2017
7.  Posts with a location get 79% more engagement
8.  Instagram audiences engage more on weekdays
9.  The top 5 countries using Instagram ads are the US, Brazil, the UK, Australia, and Canada.
10.  75% of Instagrammers take action after being inspired by a post

E. Pinterest

Pinterest social media

Designed as a web and mobile application, Pinterest allows users to save their images. Users can also categorise their images on different boards based on their interest; and can share with others.

People usually create boards and fill it with images and links to articles on websites of products which they’d like to purchase. Pinners also put images of the places they want to go or the things they want to make. It was initially described as a “catalogue of ideas” by its founder Evan Sharp.

Now, this platform has become an e-commerce platform with the introduction of buyable pins. People can shop on it anywhere, anytime. We have made a collection of some important Pinterest stats. Let’s have a look at them.

1.  81% of Pinterest users are female
2.  There’s been a 120% growth in male users in the past year
3.  Millennials make up the largest age group on Pinterest (36%), followed by Gen-X (34%)
4.  72% of Pinners use Pinterest to research what to buy offline
5.  83% of Pinterest users would rather follow a brand than a celebrity
6.  Images without human faces get pinned more often
7.  It is 47% more likely for a Pinterest user to be introduced to new a brand than users on other social media platforms
8.  67% of users research Pinterest for ideas, product prices and reviews when in shops
9.  70% of sales from promoted pins are new customers
10. Descriptions that are 100-200 characters in length gain more reins.

F. Quora

Quora social media

Doubts, queries, confusions, questions – often become annoying if left unanswered. Thanks to Quora, as finding answers or solving doubts is not annoying anymore. This platform was launched as a question-answer platform. It has gradually grown as the social media marketing platform for the businesses.

There are number of ways in which people use Quora:

  • ask questions and answers
  • answer others’ questions
  • ask your own question
  • vote on answers
  • file some questions into topics
  • leave a private message regardless of the user being your follower or not

Well, by asking a question or answering to the people around the world, the social media marketers leave the imprints of their businesses. They indirectly market their businesses by simply asking a question or leaving an answer on Quora platform. The digital marketers find it really helpful in marketing and gaining knowledge simultaneously.

Let us have a look at some of the Quora stats from which useful insights can be drawn.

1. 40% Quora traffic comes from mobile
2. Quora gets 75.69% of traffic from Search
3. 4.1% of Quora traffic from referrals
4. The estimated value of Quora is reported to be $1.8 billion
5. 63.79% of traffic on Quora comes from Facebook.
6. Quora has a global traffic rank of 88
7. Quora gets total visits of 378.82 Million over the past 6 months
8. 0.02% traffic is from Display ads
9. About 15% of Quora users are Indians
10. There are approx 190 million of monthly Quora users

Wrapping up

Social media platforms have given a boost to the ways marketing used to be done long ago. We have tried our level best to give you the statistics that can prove to be useful insights for the growth of your businesses. But, if we have missed out any and you wish to add those, comment below.

Author’s Bio:

This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia. QL Tech is one of the best companies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Social Media Marketing.

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