Twitter is an excellent medium where everyone promotes themselves. Be it content marketers, brand managers, or social media experts. Individuals belonging to different domains use this social media giant.
There are already plenty of Twitter tracking tools available that can be used to use Twitter like a pro.
There are times when it becomes tedious to pick the right kind of tools for Twitter. We, at Socialert, have come across various tools for content research, content marketing, monitoring, measuring ROI, and more.
In my opinion, there are 5 reasons you need to track activities on Twitter. It will help you learn:
- What kind of content is going viral with the inclusion of industry-specific keywords
- Which type of content (posted by you) is creating the maximum engagement
- Identify your loyal followers and how they add value to your brand
- Tracking the leading influencers and experts that can be your brand ambassador
- Who is talking about your brand and the related hashtags
I have handpicked 5 twitter tracking tools used by various experts, right here. They are pretty easy to use and can serve a dedicated purpose.
#1. BuzzSumo – Find viral content ideas and monitor competitor’s content
Sometimes, we are not sure about new content ideas and what kind of posts should be published to engage with our audience in a better way. This is where BuzzSumo can help you. It can be of a great assistance in the following ways:
The above snapshot implies that our article on “twitter influencer marketing” did well organically. It held #2 rank (according to Buzzsumo).
- You can analyze your competitor’s activity and have a check on their viral content. It can help you scale the reach of their popular posts. Furthermore, it can provide suggestions for keywords while working on your content.
- You can even monitor a brand or an individual’s name to view their top performing content.
To get accurate and extensive results, you can also try its advanced filters as well. It can help you search multiple keywords, get results on exact phrases, do a URL search, define your domain, and apply plenty of other options to obtain productive results.
#2 Buffer – Schedule your content, analyze it, and reuse these results for content marketing
Everyone needs to schedule content on their blog or various social media platforms using a reliable scheduling tool. I would recommend using Buffer, as it has the following benefits
- It is integrated with almost every popular social media platform.
- It provides a clean interface to choose and schedule posts.
- You can add the frequency as well as the time when your post will go live.
Its in-depth analytics can provide key details to quantify the overall performance of your content (like link clicks, reach, engagement, and more). Not just to schedule content, its dashboard has various tools that can help you analyze it on the basis of different parameters. Furthermore, there are additional in-app features (like sorting and re-buffering the queue) that marketers can use to focus on their content.
3. ManageFlitter – Twitter Tracking to manage your followers (whom to follow/unfollow)
While using a powerful social media platform like Twitter, marketers wish to follow and be in touch with the right kind of people. This can help them boost their reach and engagement in the long run. Fortunately, there are lots of tools that can help you do the same. Out of all the options, I recommend using ManageFlitter having the following key benefits.
- ManageFlitter suggests various accounts to unfollow (inactive accounts, individuals who don’t follow you back, etc.)
- It can also help you find people you should follow. These individuals would be related to your domain with 100% follow back rate.
It has plenty of useful features that can help you optimize your Twitter presence by discovering influencers, active users, fake accounts and more related to your Twitter account. If you want to analyze and manage your followers, then this would an ideal tool for you.
#4 Klout – Find and track domain specific influencers to target your audience
Every marketer wants to build a constructive relationship with leading influencers and experts that can help them reach out to their target audience in a hassle-free way. Since Twitter is an open network, influencers can help you generate leads in a better way.
- It ranks influencers related to different domains. Therefore, you can easily shortlist influencers by providing respective keywords.
- Not just Twitter, you can check the presence of an individual on other platforms as well.
One of the best things about Klout is that you can check your own score and quantify your presence on social media platforms as well. Hence, this can be used to measure your own social reach too.
#5. SociAlert – Twitter Tracking Tool For Keywords, Hashtags, and Account Mentions
While marketing your product on Twitter, you might face plenty of setbacks to track or analyze your brand’s hashtags. Needless to say, it is important to know the overall reach and engagement related to your hashtags to measure the success of your campaigns.
Furthermore, there are times when you would be required to track your competitors and check the way they interact with their audience.
Socialert as a Twitter Tracking Tool can help you do it all without much trouble. Hence, it is known as a one-stop solution for every problem regarding Twitter tracking. It can be used to track hashtags, keywords, brand mentions, and analyze their top activities. Following are some of its benefits.
- Identify influencers related to your domain by analyzing industry-specific keywords.
- Get to know various users who love to tweet on certain topics.
- Discover top tweets and hashtags you can use for marketing.
- Evaluate how you are growing in terms of reach and impression regarding your hashtags.
- Track top links that are being shared with respect to your keyword or hashtag.
I hope these tools would come handy to you on numerous occasions and will help you save your time and efforts while redefining your marketing game.
Feel free to share your suggestions with us in the comments section.