While most brands are aware of the importance of using hashtags to boost their social media campaigns, not everybody is aware of the benefits of using hashtag analytics.
Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics.
Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.
Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience.
If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know.
Why Use Hashtags
Social media marketing is all about engaging with followers and potential customers. The more comments, shares, likes and retweets you are able to get on your social media posts, the greater the visibility will be for your brand.
Here’s where hashtags play a crucial role since they drive engagement. Tweets containing hashtags get twice the amount of engagement compared to those without them with 55% more retweets.
Adding hashtags to your social media posts makes them more discoverable in search engines and social media platforms. Hashtags categorizes content shared on Twitter, Facebook and Pinterest.
An increasing number of brands use hashtags to drive their social media campaigns. For example, Coca-Cola is back with its viral #ShareaCoke hashtag on Twitter.
Another great example is #TwitterSmarter. The hashtag is being used to promote Tweet Chats by Madalyn Sklar, social media influencer and podcaster. The Twitter marketing expert hosts podcast where she shares important tips and tricks for brands on how to use Twitter. Multiple brands have taken advantage of the trending hashtag to become a part of the conversation.
Here, we find Hootsuite using the hashtag #TwitterSmarter quoting tips while sharing a popular GIF.
Twitter followers are also using this hashtag to share their own content and blogs apart from tweetchat.
While other folks are simply engaging in the conversation to take advantage of the trending tweetchat hashtag, this boosts visibility and provides users the opportunity to increase their follower list.
Which Hashtags Should You Track?
Rest assured, you need not track every single hashtag on Twitter. However, it is essential you narrow it down to the most trending hashtags in your industry, hashtags used by influences and branded hashtags. To simplify this task, hashtags can be divided into two broad categories:
Short Term: As the name indicates, these hashtags are popular for a short period and are typically based on current events. Most hashtags on Twitter are in fact temporary, which means they are only used for events currently taking place or for hot stories. Your brand needs to track these hashtags for social media contests, conferences and breaking industry news. This is essential if you want your brand to be ahead of competitors.
Long Term: These hashtags are commonly used and generic in the world of social media. For example, hashtags, such as #NoFilter or #TBT (throwback Thursday), are consistently used on Instagram. However, not all these hashtags may be relevant to your industry. However, if your brand uses a branded hashtag that your followers and customers use, it is great idea to track it. For example, Coca-Cola’s #shareacoke has been a tremendous success with long-term results.
How Hashtag Analysis is Beneficial for All
Social Media Marketers
Social Media Marketers can benefit a lot by tracking hashtags for their social campaigns, hashtags related to their domain. Below are some of key benefits of hashtag analytics for marketers.
#1. Track Hashtags in Your Niche
Social media marketers can use hashtag analytics to track hashtags of their niche. #Socialselling is an insanely popular hashtag used by social media marketers on Twitter. This hashtag is so popular that professionals also use it in their Twitter bios.Marketers can grab useful information by analyzing such domain specific hashtags so they can take better marketing decisions.
#2. Find Influencers for long term engagement
Social media marketers also benefit from hashtag analytics because it enables them to identify the influencers in the niche. By using the domain hashtag like #socialselling, social media marketers can hunt down other influencers and engage in conversation with them. This can potentially help people increase their number of followers on Twitter and who doesn’t want that?
#3. Know When Your Audience is Online
You’ve probably heard about the term ‘optimal timings’ for posting content on Facebook and Instagram. Well, the same concept can be used for Twitter. Posting tweets when your audience is online gives you more visibility. This is crucial for any social media marketer. Fortunately, using hashtag analytics allows you to know when your audience is online. This allows you to schedule posts for increased visibility.
Content Marketers use hashtag to boost reach of their content on social media and monitor what m target audience is talking about. Below are some key benefits of analyzing hashtags for markters.
#1. Piggyback on a Trending hashtag
Content marketers can take advantage of existing hashtags to piggyback on a trend. With the help of hashtag analytics, content marketers can conveniently find hashtags that overlap with their content. This allows them to draw attention to their content and become part of conversation online.
You just need to track and analyze your business keywords and you will get list of hashtags which you can use in marketing your content on these trending hashtags.
#2. Target Your Audience by finding right hashtags
The prime focus of a content marketer is to ensure their content is being viewed by their target audience. Using hashtags allows content marketers to connect with important people. Ritekit is known to find effective hashtags to attract their target audience. The brand itself use hashtags to share content.
In this Tweet, the brand uses the hashtag #LinkedIn. This helps the brand target a specific audience that uses LinkedIn and wants to learn more about the platform.Hashtag analytics makes it possible for brands to find popular and relevant hashtags in their… Click To Tweet
#3. Identify Top Hashtags to Boost Your Content Reach
Using hashtags is a popular way to boost content reach. In this Twitter post; check out how the blogger uses the popular hashtag #cleaneating to boost her Twitter reach.Hashtags such as #cleaneating are also popular on Instagram, which means you can borrow inspiration from other social media platforms to boost content. Content reflecting hashtag is invaluable for content marketers, bloggers and writers alike. This is because consumers are likely to perform general searches to find a specific item. If your Tweet is among the most recent on the list, you have a high chance of getting a reply, retweet or a follow back.
#4. Find Influencers who are interested in marketing your content
Using hashtag analytic reports is an easy way to find influencers on Twitter. By tracking down the right people, you can follow their Twitter account or reply to their Tweets, this can earn you a valuable follow back or mention. Hashtag analytics can help you locate the right people with an impressive number of followers.
Brand Managers run cutomized hashtag campaigns. They need to track and analyze campaigns of their brand as well competitor brands. Below are key benefits they can achieve for their brand success.
#1. Use Hashtag Analytics to Measure Reach
Brand managers can use hashtag analytics to manage their hashtag campaigns, measure reach and impressions. This gives them an idea of how well they are doing and drive their campaign to success.
Check snapshot of analytics report for branded hashtag #SINGWITHLG
#2. Analyze Popular Hashtags of their domain for branding
Brand managers can use hashtag analytics to explore and analyze popular hashtags. You can share these Tweets to increase brand engagement. Not to mention, popular hashtags can be incorporated while sharing posts to increase brand awareness. In this example, the brand is using popular hashtags to advertise their brand.
If they analyze such hashtag they can devise strategy to market themself.
Event hosts generally use customized hashtag for their event. They can analyze their hashtag to find insights of their hashtag and find useful metrics like below.
#1. Find Popular Tweets of your event
Event hosts can use hashtag analytics to find popular tweets. Quite recently, the #SMMW17 was a success with guests and event host frequently tweeting about the event.
#2. Find Engaging Topics Audience is discussing
Event hosts can use hashtag analytics to find engaging topics that are trending on social media. This will give a list of new ideas for next events to increase your audience as well engagement.
#3. Find Engaging Speakers Of Event
Finding engaging speakers for your show can increase rating. Fortunately, this task has become easy by using hashtag analytics. Event hosts can easily find speakers according to their niche. Bonus points if the speaker has a Twitter account with thousands of followers that can serve as your target audience.
Tweetchats are hosted on customized hashtag. Hosts generally analyze their own tweetchat as well competitor tweetchats to know more about them. Here are some key metrics they can benefit from.
#1. Analyze Your Tweetchat Success
Hashtag analytics can be used to analyze how successful your Tweetchat is going. Find active users and connect with them. This will boost engagement and will also give you an idea of how interested the audience is about the subject. You can analyze hashtags to find out what the audience wants to talk about and include those topics in your discussions.
#2. Find Active Users actively participating in chats
Tweetchat Hosts can use hashtag analytics to find active users who can contribute their thoughts to your live chats. All you have to do is interact and reach out to them during the session to gains a response.
#3. Connect with Like-minded Individuals
Using hashtag analytics allow users to Tweet chat hosts to connect with likeminded followers. This will ensure that more people from your niche will contribute to your Tweet chat sessions, enhancing the quality of the discussion.
If you just want to find and target infleuncers hashtag analytics tools can directly provide you direct value for that.
#1. Find the Right Influencers for your Niche
Using hashtag analyticsis an effective way to find the right influencers according to your niche. For example, you can analyze the hashtag #Twittwermarketing to hunt down the best influencers around Twitter marketing. Once you have found the right influencers, you can connect with them and improve your marketing game.
TV channels also host live debates with customized hashtags that can be tracked to measure success of their programs. Below are some key metrics Channels can benefit using hashtag analytics.
#1. Improve Content of their debate.
TV channels can use hashtag analytics to track online discussions so that can generate trending topics for their TV Channel debate. This is an excellent way to improve content and show customers what they really want to watch.Hashtag analytics is a great way to conduct research and improve content. This will ensure you always have new and trending ideas to captivate the attention of your viewers..
#2. See How Well Your Shows are Doing
Analyzing hashtags via hashtag analytics is a fool-proof way of seeing how well your shows are doing. The formula is pretty simple, the more people are talking about it, the more viewers you have.
Popular sports are also come up with their own hashtag which audience use for their opinion. By analyzing these hashtags they can learn a lot from them.
#1. Find Out Who the Audience is Supporting
Hashtag analytic tools can be used to find out who the audience or general public is supporting. Too often, brands also pick up on trending hashtags for sporting events to increase engagement.
#2. Find Influencers to Promote Your Sports Team
You can effectively use hashtag analytics to see find influencers to support your team. Finding someone with a huge Twitter following can work in your favor since it will result in more support for your team, increasing their value.
If you are determined to make the most of your brand’s presence on Twitter, consider opting for our Hashtag Analytics tool. You can use it to analyze your overall reach and hashtag campaign for more productive results.