Every second 6,000 tweets are shared on Twitter. That means, when you post something on Twitter, you don’t just have to engage with your followers, but you also have to find a way to stand out in the crowd of tweets.
The best way to do that is through analytics, which can help you determine the types of tweets that do better as compared to others. With the right analytics tools, you won’t just gain followers at a steady rate, but you will also get a higher engagement rate.
Here are some of the best Twitter analytics tools to use in 2018 for content, hashtags, followers and influencers.
Select Your Favorite Option
- Content Marketing
- Analyzing keywords and hashtags
- Find and analyze influencers
- Research your followers
- Analyze any user account – even competitors
If you share website/blog links with your followers every day, then using these analytics tools can help understand which links are getting more attention, and at what time.
Buffer – Winner
With a sophisticated interface, Buffer can automate the timing of your social media posts, including Facebook, LinkedIn, and Twitter. The tool allows adjusting posting frequency, setting a custom time for each post, and rearranging already scheduled posts.
Why you should use Buffer:
Buffer uses Tweroid’s statistics (a tool which we will be reviewing below) to find the best suitable time for your posts when it can get the most likes or retweets. Rescheduling the posts is also incredibly easy since all you have to do is drag and drop, instead of changing the time of every post.
- Suggests a suitable time for every post
- Customized links help track how each post is doing, even if you are posting the same content more than once
- Clicking on ‘Add to queue’ automatically schedules the post on a suitable time
- Makes team collaboration easy
- Link shortening is activated by default
- Cannot analyze tweet impressions
- Freemium version, which means there are limited free features
Analytic apps for Twitter have been around for many years, but Twitter released its analytics dashboard only in 2015.
Why you should use Twitter Analytics:
Twitter Analytics is the only tool in this category which can show you the number of impressions per tweet. It also mentions engagement rate, which can be drilled further to see what kind of engagement was the most popular among users – retweets, likes, profile clicks, link clicks, and detail expand.
- Monthly and tweet-wise summary makes it easy to analyze everything in one go
- The ‘Audience’ tab helps compare your followers with other target audiences
- Event tab lists out all the popular events in the coming month, which will garner traction
- Perfect for individual users who have a small budget
- There is no way to search through tweets
- Difficult to pinpoint on a single tweet
Like Buffer, Tweriod too analyses the best time to post a tweet. Though it cannot help you schedule a tweet, for scheduling, it asks you to move your tweets to Buffer
Why you should use Tweroid:
Tweroid scans through your tweets and followers to find the most optimal time to post during the day. It can provide both daily and hourly optimal time graphs. As we mentioned before, Buffer uses Tweroid’s data to find a suitable for every post, but Buffer does not give you a choice when it comes to finding a suitable time.
If you want to do that, or you use some other scheduling tool apart from Buffer, Tweroid can come handy.
- Quick to connect and easy to understand graphs
- Analyses post timings for every day of the week
- Outdated interface
- Free version is limited, and apart from follower timings, there isn’t much you can check
By analyzing trending hashtags and keywords, you can determine the right keywords to use in your tweets to get the maximum impressions, leading to more followers and engagement.
Twitonomy – Winner
Twitonomy is a Twitter analytics tool which can help you analyze your Twitter account and your competitor’s as well. But it’s the most powerful when you analyze hashtags.
Why you should use Twitonomy
Twitonomy makes it possible to create real-time stream of every keyword, hashtag, or user, and monitor it all through a single screen. It also gives users the flexibility to drag and drop the modules around the screen. This is especially helpful for users who do not want to constantly switch from one screen to another for analytics report.
- Analyze your own Twitter profile or other users
- Tweets using selected keywords/hashtags can be seen in real-time
- Adding multiple feeds makes Twitonomy versatile since you don’t need to go from one screen to another
- While you can see live tweets, there is no analytics data (impressions, engagement rates, or link clicks)
- Twitonomy does provide some of the same features as Socialert but it’s limited, and the interface is so outdated that it is difficult to understand
As A Twitter Analytics Tool Socialert helps analyze trending keywords, hashtag campaigns, and influencer mentions, all at once. Its highly intuitive when it comes to finding related keywords or identifying the importance of each tweet.
Why you should use Socialert
Socialert provides a very quick analysis and for every search term it can provide tweet count of the day, sentiment, top mentions, top active users, top influencers, URLs shared with that keyword, and country wise distribution.
- A real-time stream is created for every hashtag/keyword
- User-friendly graphic reports
- As compared to other tools Socialert generates the most comprehensive report
- Free version allows you to analyze over 300 tweets per day
- Full analysis is only possible with a paid version
Find and analyze influencers
By finding influencers in your industry, you can not only identify the kind of content they are posting, but you can also find a way to initiate conversation with them to get more traction.
Klear – Winner
Formally, known as Twtrland, Klear provides a bunch of free tools for social media listening and finding influencers.
Why you should use Klear:
The tool does not just analyze Twitter account of influencers; it also identifies their other social media profiles to make it easy for you to determine their total reach.
- Determines engagement level for each social media profile
- Analyses their audience demographics
- Checks what website links they share the most and which users are most mentioned
- You can only see an overview of each influencer’s profile, rest everything is locked and can only be viewed by paid users
- At $249 per month, Klear is clearly one of the most expensive tools on the list
Twitaholic is a free tool which helps track the most influential users on Twitter and also shares insights about the same.
Why you should use Twitaholic:
It’s free, and it doesn’t require you to sign up. Most importantly, it helps you analyze the pace at which each user has gained new followers.
- Top Twitter users can be tracked
- The tool is able to predict the ‘top reach’ of each influencer, which is basically the average number of users that see that influencer’s tweet (This can be more or less than the number of followers of the influencer)
- Facebook and Instagram following is analyzed as well to calculate the overall influencer score
- There is no way to filter according to different categories
- It doesn’t give as fine analytics as Klear
The Klout score has become a primary standard to check the credibility and influence of any Twitter account.
Why you should use Klout:
For each profile, Klout gives a score out of 100. The higher the number, the more credible, active, and influencing that account is. Klout is one of the most popular and credible scores out there and many reputed brands use this score for finding influencers.
- You can analyze other social media profiles too, apart from Twitter
- Users can be searched based cities and keywords
- Easy to find experts in every category
- Klout does not disclose how it ranks users
- Twitter is only a part of the total scoring system. So, the user might be hardly available on Twitter, but if they have a large following on Facebook, they could still have a high ranking
Kred might be a newcomer, in front of Klout, which has been around for over 9 years, but we like the transparency Kred provides by sharing how it ranks the users
Why you should use Kred:
Kred gives points to a user every time they interact with other users through content, the more influential the connection, the more points users get.
- Kred calculates an influence score for each user
- You can check each user’s social mentions and 30-day follower graph
- When you log in to your Twitter account, it requires access to your direct messages as well
- Not a free tool
Research your followers
When you understand your follower demographic and what kind of content they really like, it gives you a better, more sharper idea about what kind of content you can post on Twitter to get their attention.
ManageFlitter is an all-in-one Twitter analytics tool which lets you manage and gather insights about your followers. You can also schedule posts and find trending content to post about.
Why you should use ManageFlitter:
It provides an easy way to quickly de-clutter through your follower list and helps create more engaging content by recommending what topics you could tweet about.
- Unfollowers can be identified
- You can search other users and check their follower and unfollower ratio
- Many of the features are only available for paid users
- No way to search through Twitter lists
Commun.it is a tool which lets you stay on top of all Twitter conversations without spending too much time on Twitter itself.
Why you should use Commun.it:
The tool takes your entire follower list and divides it into influencers and supporters. You can also view tweets from important followers that you might have missed.
- Easy to identify your most important followers
- You can check all the top actions or tweets that you might have missed
- The tool recommends users that you might like to follow
- By default, Commun.it sends ‘thanks for following me’ messages to all your new followers
- Free users can only check report of up to 3 days
Tweepi is a great way of researching through your followers, learn what they are interested in, and analyze their personal data
Why you should use Tweepi:
With Tweepi, you can find new users to follow based on a keyword, or copy some other user’s followers. This is especially useful for brands who are looking to target their competitor’s audience.
- You can check who followed or unfollowed you
- You copy and follow other user’s followers
- Lists can be created from right within the tool
- You can only search and follow users based on a keyword if you are a paid user
- If you follow too many people too quickly, Twitter might think you are a robot
A visually stimulating and easy to use the tool, Socialrank helps you find your most engaged followers who live in a particular location or follow particular topic.
Why you should use Socialrank:
It can list your followers in the order of their influence. So, on the top, you will find followers with verified accounts and the most number of follows. You can also find the most used keywords and hashtags for that particular follower.
- Followers can be sorted by ‘most valued,’ ‘most engaged,’ ‘most followed,’ and much more
- You can send multiple DMs to your followers at the same time
- Twitter lists can be compared as well
- You can only research people who have followed you
One of the most popular free Twitter analytics tool, the Twitter Counter helps you analyze the one thing everyone is obsessed about – follower count.
Why you should use Twitter Counter:
Apart from detailing your follower count, the tool can also compare your account with up to two other users, and based on your previous follower growth, it can predict the number of followers you will gain in the coming week.
- Graphical interface makes the tool easy to understand
- Tweet mail feature allows you to publish a tweet by sending it to a particular email address
- Cannot compare more than two accounts
- Twitter Counter has a lot of other features which are a part of its premium subscription
Analyze any user account – even competitors
Competitor analysis is a very important aspect, not just for brands, but also for influencers who are trying to increase their research. By learning what your competitors are posting and their audience demographic, you can easily devise a content plan to attract their audience and even copy their followers.
Followerwonk is a useful tool by Moz which lets you analyze information about any Twitter user. It can help widen your audience and identify trending topics.
Why you should use Followerwonk:
With Followerwonk, you can search through bios and filter it according to the location, making it easy for you to find potential competitors. It also allows tracking follower growth for up to 120 days.
- Provides in-depth competitive analysis
- Compares up to three users at a time
- User bios can be searched according to keywords
- The user compare report could be more descriptive
- Track and sort followers option is only available for paid users
With Social Bearing you can analyze any Twitter account, hashtags, keywords, websites, or users in a particular geographical location.
Why you should use Social Bearing:
Social Bearing’s advanced search toolbar allows users to filter results according to dates, language, and users. You can also exclude certain keywords or only see tweets from one user to the other.
- You can skim through all the tweets of a user and discover its impressions, sentiment, and engagement rate
- Tweets searched by keywords or hashtags can be further filtered
- Followers of a Twitter user can also be analyzed
- The tool pulls only 200 tweets at a time
- No way to compare users
Tweetchup is another great analytics tool for competitor analysis, apart from allowing analysis of your own account and keywords.
Why you should use Tweetchup:
While analyzing someone else’s account, you have the option of filtering down the results according to dates, which allows you to focus on a particular period of time.
- The tool can analyze up to 1,600 tweets at once
- As mentioned, it can help filter tweets according to dates
- Tweetchup can also analyze most active hours/ days of the user
- No way to analyze impressions or engagement rate
- The tool is very basic in features when compared to FollowerWonk and Social Bearing
Have you used any of these tools? Let us know